As part of an executive realignment designed to "sharpen the company's focus on innovation, marketing and growth," longtime company vet Jeri B. Finard has … Read the whole story

A new bottled water from Nestle Waters North America is the first in the category to market directly to kids. The rocket-shaped Aquapod is … Read the whole story

Johnson & Johnson wants to be the next big player in men's sexual dysfunction. The pharmaceutical giant is developing a pill to prevent premature … Read the whole story

Fall ads for Sears, Roebuck & Co. will feature customer testimonials as well as appearances by Ty Pennington, its resident home-furnishings guru, the company … Read the whole story

Quick-service restaurant patrons are changing their look. And the marketing ploy is working--unit volume stats are rising. The growing movement to soft lighting, comfortable … Read the whole story

Marketing services spending is expected to hit $455.72 billion by 2010, making it the largest and fastest-growing sector in the latest Communications Industry Forecast … Read the whole story