Wal-Mart's plan to test $4 generic drugs covering nearly 300 common prescriptions is just the latest example of how determined retailers are to become their customers' No. 1 health partner. ...Read the whole story

Kimberly-Clark Corp., the maker of Kleenex and Huggies diapers, named Anthony J. Palmer, a veteran global business executive from Kellogg, as its first chief marketing officer. ...Read the whole story

It won't make sense to promote the safety of fresh spinach to consumers until the U.S. Food and Drug Administration gives the green light, produce marketers declared yesterday. Dole Food says it will put its emphasis on in-store and local media communications. ...Read the whole story

Alltel Wireless' fully integrated ad campaign for My Circle, its exclusive calling network feature, uses the tagline "come and get your love." But the Little Rock, Ark.-based wireless provider isn't showing any compassion for its competitors, who are depicted as geeky nerds. ...Read the whole story

Pedro Rangel was named group head of marketing and Paul Vandermoere head of communications for MasterCard Europe. The two new positions stem in part from cross-border payment initiatives in Europe that represent a future growth opportunity for credit card marketers. ...Read the whole story

Its size drew attention when McDonald's announced a test of all-day breakfast this week. Other fast-food chains that already do it say the strategy helps draw in a broader range of customers, and caters to the 24/7 American lifestyle. ...Read the whole story

Despite major production cuts from GM, Ford and DaimlerChrysler, the global auto market will remain mired in overcapacity. So buyer incentives won't go away soon, say analysts from Standard & Poor's and J.D. Power and Associates. ...Read the whole story