Coca-Cola interactive marketing guru Tim Kopp says the shift to a digital media world, in which consumers control the flow of information, requires marketers … Read the whole story

Phoenix-based Innovative Brands LLC, a portfolio company of private equity firm Najafi Cos., announced on Tuesday the acquisition of the Sure deodorant brand from … Read the whole story

Parents don't like it and politicians are protesting it, but that's only helped to speed up sales of Cocaine Energy Drink. The brand, which … Read the whole story

The NRF predicts consumers will spend $4.96 billion this Halloween, up significantly from just $3.29 billion a year ago. And more Americans will be … Read the whole story

Pizzamakers aren't known for their desserts, but Domino's is trying to change that. In addition to hot pizzas, the delivery chain is offering free … Read the whole story