Coca-Cola interactive marketing guru Tim Kopp says the shift to a digital media world, in which consumers control the flow of information, requires marketers to shift, too. Kopp, a keynote speaker at the OMMA conference, says big brands can choose to be part of the dialogue--if they find new ways to generate awareness. ...Read the whole story

Phoenix-based Innovative Brands LLC, a portfolio company of private equity firm Najafi Cos., announced on Tuesday the acquisition of the Sure deodorant brand from Procter & Gamble Co. Retail-specific marketing programs are a top priority for the new owner. ...Read the whole story

Parents don't like it and politicians are protesting it, but that's only helped to speed up sales of Cocaine Energy Drink. The brand, which bills itself as "The Legal Alternative," has sold its entire inventory since launching in New York and California two weeks ago. Its marketing expenditures to date: less than $40. ...Read the whole story

The NRF predicts consumers will spend $4.96 billion this Halloween, up significantly from just $3.29 billion a year ago. And more Americans will be celebrating--nearly two-thirds will mark the holiday somehow, with an average per-person spending of $59.06. ...Read the whole story

Pizzamakers aren't known for their desserts, but Domino's is trying to change that. In addition to hot pizzas, the delivery chain is offering free hot brownies with fudge dipping sauce. ...Read the whole story