Marketing Daily
Tuesday, October 31, 2006
  • Chrysler Rolls Out Multimedia Effort For Sebring

    [Automotive] Chrysler Group yesterday unveiled an extensive multimedia campaign for its 2007 Sebring to support the first stem-to-stern redesign of the mid-sized car since ... Read the whole story

  • Avon Plans To Get Smaller To Grow

    [Beauty] Avon plans to drop as many as 40 percent of its items so it can better focus on the most promising products. The ... Read the whole story

  • Nissan Sponsors Live Sets On Yahoo Music

    [Automotive] Nissan kicks off a new live music sponsorship deal on Yahoo with a Nov. 15 performance by Christina Aguilera and the alt-rock band ... Read the whole story

  • Longer Season Sweetens Halloween Candy Sales

    [Food] Double-digit increases in Halloween candy sales are attributed to getting it on shelves earlier and packaging it in a way that extends throughout ... Read the whole story

  • IHOP Promotes Rooty Tooty For First Time In 10 Years

    [Restaurants] IHOP builds on its 22-year-old favorite, the Super Rooty Tooty Fresh 'N Fruity. It's part of a trend to promote regular menu items. Read the whole story