[Pharmaceuticals] Merck launched a powerful national ad campaign yesterday for the first vaccine that promises to protect against cervical cancer. It's playing to mothers, … Read the whole story
[Technology] Nintendo breaks ads for its new Wii tonight on a show aimed at moms rather than their 18-year-old sons. Both Nintendo and Sony … Read the whole story
[Financial Services] Citigroup will pay a reported $400 million for the rights to call the new N.Y. Mets baseball stadium "Citi Field" for the … Read the whole story
[Spirits] Diageo is tripling its holiday spending to mount an art-themed campaign for the super-premium Johnnie Walker Blue. The integrated campaign positions the scotch … Read the whole story
[New Campaigns] Triumph suggests the best way to prove its fishing boats are the world's toughest in water is to hitch one to the … Read the whole story