Marketing Daily
Monday, November 20, 2006
  • Don Shula Set To Pitch NutriSystem Diet Line

    [Packaged Goods] NutriSystem has ambitious plans in place for a post-holiday push: selling food at Wal-Mart and launching a program for people over 65 ... Read the whole story

  • On New Products: Manage Expectations

    Like a team drafting a Heisman trophy winner, large companies often expect too much from new products, and as a result, miss the obvious ... Read the whole story

  • Absolut Will Launch Pear-Flavored Vodka

    [Spirits] Absolut launches its newest fruit-flavored vodka Absolut Pear in January as "The New Temptation" and is banking on the flavor becoming a trendsetter ... Read the whole story

  • Ditech Offers MasterCard Tied To Mortgage Pay-Off

    [Financial Services] Consumer mortgage lender Ditech has launched a program with MasterCard that will allow Ditech mortgage holders to pay down the principal on ... Read the whole story

  • Give Thanks: Pie Takes On Life Of Its Own

    [Food] Godiva's American Pies G Collection of chocolates is just one of the new ways marketers will bring pie to the table this Thanksgiving ... Read the whole story