[Packaged Goods] NutriSystem has ambitious plans in place for a post-holiday push: selling food at Wal-Mart and launching a program for people over 65 with former Miami Dolphins coach Don Shula as pitchman. ...Read the whole story
[Spirits] Absolut launches its newest fruit-flavored vodka Absolut Pear in January as "The New Temptation" and is banking on the flavor becoming a trendsetter for the year. ...Read the whole story
[Financial Services] Consumer mortgage lender Ditech has launched a program with MasterCard that will allow Ditech mortgage holders to pay down the principal on their loan when they use the credit card. ...Read the whole story
[Food] Godiva's American Pies G Collection of chocolates is just one of the new ways marketers will bring pie to the table this Thanksgiving season. ...Read the whole story
Like a team drafting a Heisman trophy winner, large companies often expect too much from new products, and as a result, miss the obvious wins. ... ...More
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