[Research] Nearly one-third of Americans own or plan to buy a device with GPS navigation technology this year. But 75% of owners said they "would hate it" if their navigator started receiving unsolicited ads, according to an exclusive Marketing Daily/Synovate survey. ...Read the whole story
[Financial Services] Saying it has tripled the number of active accounts and nearly doubled the number of branches, Scottrade yesterday broke the first of a dozen 15-second commercials, its first significant new campaign in four years. ...Read the whole story
[Automotive] The makers of Piaggio's MP3--a highway-legal, three-wheeled scooter--plan to market it as a green alternative for commuters who are frustrated by climbing gas prices and urban gridlock. ...Read the whole story
[Retail] CompUSA will offer a money-back guarantee on "a great Vista experience," but no one anticipates a stampede of customers when Microsoft's newest operating software goes on sale Jan. 30. ...Read the whole story
[Automotive] New research from the Kelley Blue Book ranks three domestic pick-up brands as the U.S. buyer's truck of choice. Topping the list is Chevrolet and its Silverado. ...Read the whole story
[Super Bowl] General Motors kicked off Webisodes yesterday about its Super Bowl Chevy ad finalists. Alka-Seltzer posted its new consumer-inspired jingle. Gino's out in L.A. shooting his NFL spot. Voting has closed at Frito-Lay, where mum's the word. ...Read the whole story
[Beer] Sensitive to political criticism about targeting underage drinkers, Anheuser-Busch is using an age-verification system as it launches its Bud.TV Web-based TV network on Feb. 4, right after the Super Bowl. ...Read the whole story
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