Marketing Daily Issues for February 2007
- Marketing Daily - Wednesday, Feb. 28, 2007
- B2B Lender CIT Breaks First Wave of Ads by Judy Warner
- Calvin Klein Snaps Up Djimon Hounsou by Karlene Lukovitz
- Federated Plans To Become The Macy's Group by Sarah Mahoney
- Volvo, Hyundai Seek New Images In Shop Reviews by Karl Greenberg
- Sony's Cool Surfer Penguins Rack Up Hot Promo Deals by Emily Burg
- Basketball Promos Launch As Madness Marches In by Nina Lentini
- Miller Brewing Exec Describes Challenges With Digital Music Mashups by Tobi Elkin
- General Motors Brands To Get Top Billing
- Chrysler Nears Deal With China's Chery
- Leveraging Guilt At Dinnertime Commentary by Nina Lentini
- Marketing Daily - Tuesday, Feb. 27, 2007
- Carl's Jr. Goes For Hot, Spicy In New TV Spot by Nina Lentini
- Hello! iPhone Ad Debuts During Academy Awards by Emily Burg
- KFC Asks Pope To Bless New Fish Sandwich by Sarah Mahoney
- New PMA Chief Discusses Integrated Marketing by Nina Lentini
- More Weather Woes Test JetBlue's Promises by Sarah Mahoney
- AT&T Rebrands Yellow Pages
- Gap Gives Up On Older-Woman Concept
- Marketing Daily - Monday, Feb. 26, 2007
- Room For Growth In Cosmetic Treatments by Adrienne W. Fawcett
- Experts Handicap Yum Brands' PR Fallout by Karlene Lukovitz
- Can Lenovo Become A Household Name? by Emily Burg
- Dr Pepper Promo Is 'Banned' In Boston by Nina Lentini
- P&G Gussies Up Its Line Extensions by Christine Bittar
- MediaPost Realigns Online, Marketing And Magazine Teams
- Gap Taps J.C. Penney Exec For Old Navy
- Marketing Daily - Friday, Feb. 23, 2007
- U.S. Yogurt Drink Sales Growth Slowing by Karlene Lukovitz
- Big Bucks Buy Exposure But Not Necessarily Oscars by Wayne Friedman
- Study Finds Spectacular Print Ads Get Spectacular Recall by Erik Sass
- Women, Retailers and Fashion: Yes, Size Does Matter by Sarah Mahoney
- Smoothie Industry Enjoys Explosive Growth by Nina Lentini
- Clinique Launching Moisturizers With Antioxidants by Christine Bittar
- KFC Web Site Supports Family Meal Time
- Agency Loses Nike Director To Apple
- Marketing Daily - Thursday, Feb. 22, 2007
- Food Contamination Incidents Mushroom by Nina Lentini
- MasterCard To Debut PayPass Ad On Academy Awards by Judy Warner
- Dear Oscar, Got Glitter? Yours, Diet Coke by Nina Lentini
- Doing The Advertising Two-Step: Offend, Capitulate by Sarah Mahoney
- Weight Watchers To Offer Program Tailored For Men by Christine Bittar
- Wrigley Launches Ripken-Themed Promotion
- BSH Has New Marketing VP In Carlson
- Marketing Daily - Wednesday, Feb. 21, 2007
- Functional Food Sales Hit $25 Billion In U.S. In 2006 by Karlene Lukovitz
- Kraft May Partner With Fresh Produce Providers by Nina Lentini
- Big Boxes Report Dismal And Less Dismal Earnings by Sarah Mahoney
- BofA Leaps Ahead With On-The-Go Banking by Judy Warner
- In-Store Media Measurement Heats Up by Erik Sass
- Grassroots, Online To Support New Scion Models by Karl Greenberg
- Millennials Prefer Imported Wine To Domestic
- Bank of America To Break New Ads On Oscars
- Marketing Daily - Tuesday, Feb. 20, 2007
- BMW's Mini Launches Online Films by Karl Greenberg
- Guess Tests New Teen Retail Concept by Sarah Mahoney
- Avon Plans Co-Branded Color Cosmetics by Christine Bittar
- Weather Cools Campbell's Soup Sales by Nina Lentini
- Deal Moves P&G Into Health And Wellness by Christine Bittar
- ConAgra Names Chow To EVP/CMO Position
- Mercedes Launching Showroom On Island In Second Life
- Marketing Daily - Monday, Feb. 19, 2007
- Travelers Sees Weddings As Relationship Starter by Judy Warner
- Nielsen: Affluent Shoppers Favor Warehouse Clubs by Karlene Lukovitz
- Ford Edge Sales Facing Uncertain Future As Segment Grows by Karl Greenberg
- Asian-American Youth Seek Edgier Image by Emily Burg
- Arby's Ties Curly Fries Giveaway To Nascar Racer's Wins
- Starbucks Lets Customers Design T-Shirts
- Marketing Daily - Friday, Feb. 16, 2007
- VW Bows To Protests, Kills Suicidal Ad by Karl Greenberg
- Wal-Mart Taps Online Unit Head For Brand Strategy by Sarah Mahoney
- Vroooom! Shell Oil Back Big Time At Nascar by Karl Greenberg
- Diamond Foods Nutty About Goulet's Impact On Sales by Nina Lentini
- Chevrolet Mixes Hip Hop, Lynyrd Skynyrd In Nascar Spots
- Under Armour Signs To Appear In Wrigley Field
- Ben & Jerry's Gives Stephen Colbert A Scoop
- Yoplait Adds Omega-3 To Kids Yogurt Line
- Marketing Daily - Thursday, Feb. 15, 2007
- Alberto-Culver Ties Hair Relaxer To Self-Esteem by Christine Bittar
- Verizon Ethnic Ads Focus on Personalized Bundles by Emily Burg
- Chrysler Rolls Out Plan To Get Smaller To Stabilize by Karl Greenberg
- Kids Sway One In Three Parents To Buy Stuff (Duh) by Adrienne W. Fawcett
- Upscale Spirits Marketers Sell 'Affiliation' by Nina Lentini
- Will Bud Make Dalmatians The Next Hot Dog? by Sarah Mahoney
- Oscar Advertisers Keep Coming Back For More by Wayne Friedman
- BMW's HD Radio Touted In New Campaign
- January Retail Sales: Still Looking Strong