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VW Bows To Protests, Kills Suicidal Ad
[Automotive] It took special interest groups just 24 hours to get the car company to pull its ad. For its part, VW said that besides being no stranger to controversy, 'sensitivity is also key to who we are.' ...Read the whole story
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Wal-Mart Taps Online Unit Head For Brand Strategy
[Retail] The seemingly ceaseless management shakeup at Wal-Mart continues. The company's most senior online executive, Carter Cast, was named yesterday to head up U.S. business strategy. ...Read the whole story
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Vroooom! Shell Oil Back Big Time At Nascar
[Automotive] Shell Oil's marketing program is revving up with a panoply of efforts as Nascar Nation wakes up to a new season this weekend. ...Read the whole story
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Diamond Foods Nutty About Goulet's Impact On Sales
[Food] Pre-game marketing of its Super Bowl campaign for Emerald Nuts featuring Robert Goulet led to a 68% January sales increase from the previous year, the company reports. ...Read the whole story
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