Marketing Daily
Friday, February 16, 2007
  • VW Bows To Protests, Kills Suicidal Ad

    [Automotive] It took special interest groups just 24 hours to get the car company to pull its ad. For its part, VW said that ... Read the whole story

  • Wal-Mart Taps Online Unit Head For Brand Strategy

    [Retail] The seemingly ceaseless management shakeup at Wal-Mart continues. The company's most senior online executive, Carter Cast, was named yesterday to head up U.S. ... Read the whole story

  • Vroooom! Shell Oil Back Big Time At Nascar

    [Automotive] Shell Oil's marketing program is revving up with a panoply of efforts as Nascar Nation wakes up to a new season this weekend. Read the whole story

  • Diamond Foods Nutty About Goulet's Impact On Sales

    [Food] Pre-game marketing of its Super Bowl campaign for Emerald Nuts featuring Robert Goulet led to a 68% January sales increase from the previous ... Read the whole story