Marketing Daily
Tuesday, February 20, 2007
  • BMW's Mini Launches Online Films

    [Automotive] The Hammer & Coop story line will introduce the company's first major redesign in five years, while marketing support, including unique print deals, ... Read the whole story

  • Guess Tests New Teen Retail Concept

    [Retail] The concept is aimed at the hot teen market, where analysts say there is room for Guess to compete with such stores as ... Read the whole story

  • Avon Plans Co-Branded Color Cosmetics

    [Beauty] The direct selling company is upping its marketing budget to move product as it seeks a perch on a higher-prestige shelf. Read the whole story

  • Weather Cools Campbell's Soup Sales

    [Food] The company's ability to give people what they want, especially in terms of convenience, is what makes Campbell's so successful, says one researcher. Read the whole story

  • Deal Moves P&G Into Health And Wellness

    [Health Care] Procter & Gamble's investment in a Boca, Raton-Fla.-based preventative care medical chain marks a new kind of relationship for the packaged-goods giant ... Read the whole story