Tuesday, February 20, 2007
  • ConAgra Names Chow To EVP/CMO Position

    Joan K. Chow is the new evp/cmo of ConAgra Foods. Previously, she was svp/cmo of Sears, Roebuck, and prior to joining Sears in 1998, Chow was with Information Resources, Inc., where she built top-performing client services teams and led the development of a consumer-packaged goods trade promotion planning tool for IRI customers. Chow began her career in 1986 at Johnson & Johnson Products, Inc., where she brought strong results and market share gains as a leader of several product lines. ...Read the whole story

  • Mercedes Launching Showroom On Island In Second Life

    Mercedes is following Nissan, Scion, and Pontiac--as well as some 30 other brands like Sony, American Apparel, and Adidas--into the Matrix-like virtual world of Second Life. The company said that on Tuesday, it will launch an "island" in the digital South West district of Second Life. Inhabitants will be able to visit a virtual showroom and drive virtual Mercedes-Benz cars on a virtual track. Mercedes will also launch the showroom with a concert. At the showroom, Mercedes will have vehicle presentations, a stage and video screen for visitors to see films and TV advertisements. Visitors will be able to download ... ...Read the whole story