Wednesday, February 21, 2007
  • Millennials Prefer Imported Wine To Domestic

    Market research commissioned by the Wine Market Council shows that consumers ages 21 to 30 are more likely to buy imported wine than U.S. wines--an ominous development for domestic producers in a hyper-competitive industry. "The millennials grew up with the assumption they could access just about anything at any price from anywhere, and the only question was what suits their personal needs and choices as consumers," said Wine Market Council President John Gillespie. The study found that two-thirds of wine consumed by those ages 43 to 61--the Baby Boom generation--was domestic. The figure dropped to 57% for Generation X, those ... ...Read the whole story

  • Bank of America To Break New Ads On Oscars

    Bank of America is expected to break its first new corporate campaign during Sunday's broadcast of the Academy Awards. It is the first significant advertising initiative since Anne Finucane was elevated to marketing chief and named Omnicom's BBDO the financial services company's lead creative agency. The new tagline would replace "Higher Standards," which was introduced four years ago. ...Read the whole story


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