[Research] Interest in the product has dropped steadily in the last couple of years, even as expenditure on advertising has increased. And there's hope … Read the whole story
[Results] High advertising expenditures may give a movie big Oscar nominations and awards--but the drama need not be that costly. Read the whole story
[Print] Two such ads scored 100% recall. The ads featured three-dimensional pop-ups of the product with audio chips that played appropriate music. Read the whole story
[Retail] Although retailers have added more sizing options, including larger sizes as well as new brands and departments, consumers aren't getting the message. Read the whole story
[Beverages] As long as smoothie marketers continue to innovate by creating new flavors and healthy additives, the phenomenal success enjoyed by the category over … Read the whole story
[Beauty] Marketing support, done in-house, will include sampling as well as print in beauty and fashion magazines, online and out-of-home ads. Read the whole story