[Research] Interest in the product has dropped steadily in the last couple of years, even as expenditure on advertising has increased. And there's hope in new flavors and additives, researchers report. ...Read the whole story

[Results] High advertising expenditures may give a movie big Oscar nominations and awards--but the drama need not be that costly. ...Read the whole story

[Print] Two such ads scored 100% recall. The ads featured three-dimensional pop-ups of the product with audio chips that played appropriate music. ...Read the whole story

[Retail] Although retailers have added more sizing options, including larger sizes as well as new brands and departments, consumers aren't getting the message. ...Read the whole story

[Beverages] As long as smoothie marketers continue to innovate by creating new flavors and healthy additives, the phenomenal success enjoyed by the category over the last several years should continue. ...Read the whole story

[Beauty] Marketing support, done in-house, will include sampling as well as print in beauty and fashion magazines, online and out-of-home ads. ...Read the whole story