Marketing Daily
Friday, February 23, 2007
  • U.S. Yogurt Drink Sales Growth Slowing

    [Research] Interest in the product has dropped steadily in the last couple of years, even as expenditure on advertising has increased. And there's hope … Read the whole story

  • Big Bucks Buy Exposure But Not Necessarily Oscars

    [Results] High advertising expenditures may give a movie big Oscar nominations and awards--but the drama need not be that costly. Read the whole story

  • Study Finds Spectacular Print Ads Get Spectacular Recall

    [Print] Two such ads scored 100% recall. The ads featured three-dimensional pop-ups of the product with audio chips that played appropriate music. Read the whole story

  • Women, Retailers and Fashion: Yes, Size Does Matter

    [Retail] Although retailers have added more sizing options, including larger sizes as well as new brands and departments, consumers aren't getting the message. Read the whole story

  • Smoothie Industry Enjoys Explosive Growth

    [Beverages] As long as smoothie marketers continue to innovate by creating new flavors and healthy additives, the phenomenal success enjoyed by the category over … Read the whole story

  • Clinique Launching Moisturizers With Antioxidants

    [Beauty] Marketing support, done in-house, will include sampling as well as print in beauty and fashion magazines, online and out-of-home ads. Read the whole story