[Research] Despite the publicity and a culture that worships youth, not everyone in America is getting Botoxed. It's not that they don't want to; it's just that it's too expensive for most. ...Read the whole story

[Crisis Management] A rebound depends on how strong the brand is, how educated consumers are and how quickly the images of rats running through a KFC/Taco Bell will fade from memory. ...Read the whole story

[Technology] The Chinese PC maker's ThinkPad was top ranked by TBR for brand awareness and customer satisfaction among corporate IT buyers. Can it make it in the consumer market? ...Read the whole story

[Strategy] For the second time in less than a month, an unconventional marketing strategy causes tension in the city, but this time the company bends over backward to make amends. ...Read the whole story

[Packaged Goods] The packaged goods giant plans to introduce versions of its current lineup, using Gillette's marketing road map to launch higher-priced, publicity-worthy products in a trading-up strategy. ...Read the whole story