Tuesday, February 27, 2007
  • AT&T Rebrands Yellow Pages

    AT&T; is rebranding its Yellow Pages directories, which will now be known as "The AT&T; Real Yellow Pages." The name previously had been used by BellSouth on directories in its nine-state service areas, and will now be used on all 1,250 AT&T; directories in the 22 states that the AT&T;/BellSouth merger created. The first directory will be released in Raleigh, N.C. ...Read the whole story

  • Gap Gives Up On Older-Woman Concept

    Struggling with weak sales and an exodus of top management, Gap Inc. said yesterday it will shutter Forth & Towne, its 18-month experimental retail concept for older women. The store was aimed at women 35 and older, and the Gap has come under fire in recent months from analysts, who said Forth & Towne was distracting Gap from its core problems. "Future investments should be focused on turning around its Gap and Old Navy brands as well as supporting other growth initiatives that have greater potential of creating shareholder value," the company said. All 19 stores will be closed by ... ...Read the whole story