Wednesday, February 28, 2007
  • General Motors Brands To Get Top Billing

    General Motors will get star billing in the latest "movie-as-feature-length-advertisement"--the Michael Bay-directed "Transformers." The Paramount/Dreamworks picture, about a malevolent race of transmogrifying Hasbro-bots that attack Earth, showcases GM's Chevrolet, GMC, Hummer and Pontiac brands. In the tentpole movie, premiering July 4, four saviors of humanity start out as GM vehicles: a Chevrolet Camaro (the new one); Pontiac Solstice; a Hummer H2; and a GMC pickup truck. Mike Jackson, GM's North American vice president, said the deal was enticing for GM because the project "offers us a global platform for marketing GM products and building our brands. It represents the perfect ... ...Read the whole story

  • Chrysler Nears Deal With China's Chery
Leveraging Guilt At Dinnertime

Stouffer's is the latest to launch a Web site designed to turn the demise of the family dinner hour into a marketing opportunity. Their subliminal message? Microwave! ...More