[Financial Services] The campaign will include print ads, advertorials, radio and events as the company seeks to establish its brand. ...Read the whole story

[Apparel] Talk about timing. Two days after signing, the actor was walking the red carpet at the Oscars. Looks like icing on Klein's delicious revenue cake. ...Read the whole story

[Retail] The move is seen as logical, since most of Federated's sales--which were up 4.4% in fiscal 2006--involve the Macy's brand. Target also reported its 2006 sales, which were up 4.8%. ...Read the whole story

[Automotive]The automakers have different reasons for changing agencies. Volvo is looking for a new voice as it expands its portfolio; Hyundai is looking for a new voice, period. ...Read the whole story

[Technology] McDonald's, in its first Sony deal, is among corporate sponsors signing on to $100M in media spending to hype summer CGI flick "Surf's Up." ...Read the whole story

[Sports] Following the concept used for Dove, AT&T is letting consumers compete to create college basketball videos, while the NBA teams with YouTube to allow people to showcase their best basketball moves. ...Read the whole story

[Beer] Navigating the digital music space can be challenging for many marketers--even those as big as Miller Brewing Co., according to panelists at Digital Forum East. ...Read the whole story

Stouffer's is the latest to launch a Web site designed to turn the demise of the family dinner hour into a marketing opportunity. Their subliminal ... ...More