Marketing Daily
Monday, March 5, 2007
  • Chase Drops, Still Tops Direct Mail Volume List

    [Financial Services] The volume of postal mail is expected to decrease after an anticipated rate hike and as more e-mail-based marketing initiatives emerge. Read the whole story

  • Chrysler Goes All Out For Dodge Avenger

    [Automotive] The multifaceted marketing campaign aims to lure a younger buyer seeking a transition vehicle--something between an entry car and a larger sedan--that has … Read the whole story

  • Swimsuit Season Marches In, Always Too Early

    [Apparel] Trends this year include more two-piece suits even as we've gotten fatter, suggesting a certain acceptance of our bodies, says one industry observer. Read the whole story

  • Coty, Lord & Taylor Test Merchandising Format

    [Beauty] Besides combining the perfumer's collection, the retail kiosk will provide the company with better branding opportunities. Read the whole story

  • T.G.I. Friday's Is First Chain To Think Small

    [Restaurants] The eatery says it is ceding to consumer demand, but one researcher says other chains will wait and see how Friday's does because … Read the whole story

  • Auto Sales Reflect Driver Trend Toward Small

    [Automotive] Record sales for February were reported by Prius and Toyota while Ford and Chrysler reported smaller vehicles sold well. Read the whole story