[Financial Services] The company wants to make credit card usage more friendly and easier to understand in order to woo more customers in the … Read the whole story

[Beverages] In an appeal to people still proving themselves, the winery's ads compare 18th-century wooden casks to their hip, flexible, 21st-century equivalents and carry … Read the whole story

[Automotive]The carmaker's strategy is heavy on building trust and community and light on hard sell, which is likely to be attractive to its target … Read the whole story

[Retail] Skeptical analysts are pessimistic about an expected $150 million in synergies over two years, saying that A&P; continues to shrink because of management's … Read the whole story

[Food and Beverages] The companies are turning the American dream of homeownership into marketing opportunities with campaigns that link the brand name with community … Read the whole story