[Research] A new study shows that affluent consumers are focused on getting information so banner ads and pop-ups don't work. Instead, marketers should use … Read the whole story
[Beauty] The "Idol" loser and Academy Award winner is a good fit for a company that's targeting consumers who are young, hard-working and trying … Read the whole story
[Automotive] The company set North American sales records after it stopped running glossy print ads and instead enlisted the Ducatisti to help design the … Read the whole story
[Packaged Goods] From their little tiny rain boots to their massage therapists, the nation's pets are being dressed, groomed, doctored and fed as never … Read the whole story
[Food] The International Boston Seafood Show gets underway this weekend--where marketers will hear that while consumption ticked down, spend on fish was up, with … Read the whole story
[Automotive] Consumers like the technology because they can remain anonymous. Clients like it because the program monitors consumer behavior and selects the best prospects … Read the whole story