Marketing Daily
Monday, March 12, 2007
  • Let's Face It, McDonald's Got A Brand New Bag

    [Restaurants] This week, the fast-food giant will unveil cup and bag packaging featuring the faces of two dozen people from around the world designed … Read the whole story

  • New Honda Motorcycle Ads: It's About The Ride

    [Automotive] No. 2 Honda is launching ads that take the focus off the motorcycles and put it on the rider as an idealized freedom … Read the whole story

  • Game Console Usage Is Up 18.5% Since 2004

    [Research] With game consoles in almost 46 million U.S. television homes, marketers have great opportunities to grab eyeballs from this increasingly popular medium. At … Read the whole story

  • Study: Black Doctors Favor DTC Drug Marketing

    [Pharmaceuticals] These doctors serve communities for whom such advertising is more like education, they say, as Congress considers restricting marketing for new prescription drugs … Read the whole story

  • Jones Soda Revenues Sparkle As It Preps First TV Ad

    [Beverages] As the sugar cane versus corn syrup issue heats up, Jones Soda is preparing to switch to all cane as it reports a … Read the whole story

  • In Digital Camera Market, It's The Sizzle Fo' Shizzle

    [Retail] By year's end, more than half of digital camera buyers will be on their second or greater camera and ready to explore more … Read the whole story