[Automotive] A multi-year, integrated partnership with the football team will put "Built Ford Tough" on the end zone and on the sign out front … Read the whole story
[Research] Synovate found that 96% of kids have to work for their allowance, but if a kid desperately wants the latest iPod, 52% of … Read the whole story
[Financial Services] Shorter ads and strong colors are designed to capture the attention of Baby Boomers and to leverage the fear that one is … Read the whole story
[Retail] The retailer's CEO responded quickly, candidly and publicly to criticism of the building supplies giant's bad customer service. One brand consultant says the … Read the whole story
[Beverages] The reported development of this "nutra-cosmeceutical," which Coke denies, would make sense since Coke needs to find options to carbonated soft drinks and … Read the whole story
[Technology] The 5,000-square-foot store plans to offer consumers in a store what the new AT&T; offers consumers as a company: a one-stop shop for … Read the whole story
[Research] Market researcher Youthography surveys people from 9 to 29 and finds there's no love without some measure of hate. Faves morph from brands … Read the whole story
[Retail] The company will leverage its brand as an unusual, healthy, delicious alternative to traditional gifts such as flowers and candy with a quirky … Read the whole story