[Conference] Best Buy was cited as projecting a completely integrated brand experience. Panel experts agreed that, with so much information available to the consumer today, there is a unique opportunity for the brand to define itself as an authoritative voice in the consumer experience. ...Read the whole story

[Financial Services] The $20-million ad campaign doesn't try to scare people into retirement planning or lure them with visions of yachts. Instead, it is based on the fact that consumers generally know they need to prepare, and positions the company as able to bridge the gap between thought and action. ...Read the whole story

[Restaurants] The pizza and tax service chains have joined forces to offer consumers a $10.40 (1040, get it?) gift card if they file their taxes through H&R Block's Tax Cut Online program linked from Papa John's Web site. ...Read the whole story

[Automotive] Although the campaigns target minorities, they all are thematically consistent, centering on the young city-dweller because, as one marketing communications manager says, people who watch TV in Spanish still watch "Desperate Housewives." ...Read the whole story

[Retail] One company suggests pharmacies connect with consumers while they are in the store through signage, displays or via the pharmacist to let them know about over-the-counter remedies that should be coupled with a prescription. ...Read the whole story

[Automotive] The automaker is launching a marketing campaign that includes TV, print, events and online in an effort to promote its C-Class sedan, the company's entry model and volume brand. ...Read the whole story