[Financial Services] What does Bank of America do to become the most-talked about bank brand among consumers? And what kind of influence does being talked about exert on the consumer mindset? A new survey finds a correlation between market share and "talk share." ...Read the whole story

[Automotive] The strategy gives dealers in the three-brand channel a full portfolio of cars and trucks--from pickups to two-seat sport coupes--with none of the brand-erosion through redundancy that has plagued the Big Three for years. ...Read the whole story

[Travel] Increasingly, hotels are limiting inventory available to third-party sites in order to boost their own sales, which is contributing to both the pricing and value-added wars. Orbitz' CMO calls competitive pricing "the ticket of entry." ...Read the whole story

[Telecommunications] The move is an industry first, although it is likely to be mimicked by fierce competitors. A company spokesman says it represents a new paradigm in the way the company does business and is not simply a marketing campaign. ...Read the whole story

[Wellness] More Americans than ever may be struggling to get their jeans zipped, but they seem to be burning out on health club memberships. A new report expects that in the looming shakeout, mid-sized clubs will lose to niche players or much larger facilities. ...Read the whole story

[Electronics] With its first major sport-league sponsorship, Sharp seems to be batting 1000: MLB fans are 44% more likely than the average person to buy an HD TV. How many people attend MLB games? 3.2 million. ...Read the whole story