Friday, March 23, 2007
  • JC Penney, Surfing Twins Launch Clothing Line

    JC Penney and Chip & Pepper have launched C7P...A Chip & Pepper Production, a denim and sportswear line inspired by California surfing twins Chip and Pepper Foster, to be sold exclusively at JC Penney. The new collection, designed for JC Penney's Junior's and Young Men's customers, will debut in most JC Penney stores and online at jcp.com for the 2007 Back-to-School season. The line includes jeans, skirts, Bermuda shorts and crop pants, along with T-shirts, tops and fleece. The collection will retail from $14.99 for tops to $34.99 for jeans. The twins, who also own their company, will be the ... ...Read the whole story

  • Tweeter To Close 49 Stores, Build More 'Playgrounds'

    Tweeter Home Entertainment Group says it will shut down 49 stores, eliminating about 20% of its workforce, and refocus its remaining 97 stores on its "Consumer Electronics Playground" concept. While Tweeter made a name for itself based on high-end service, it has come under increasing pressure, as chains like Best Buy, with its Geek Squad, and Circuit City, with its firedog, have begun providing more services with electronics purchases. "We will continue to define the Tweeter brand as clearly focused on the mid to high-end consumer," the company says, "clearly delivering an outstanding service experience to our customer." -- Sarah ... ...Read the whole story

  • Playtex, Baby Einstein Launch Feeding Products Line
  • Coke Readies Marketing Plans For Diet Coke Plus