[Retail] Solomon Emeth was shopping in Best Buy when, suddenly, the yellow and blue shirts on the employees stood out like empty billboards. Two … Read the whole story

[Automotive] The consultancy says the relaunches of Chevy's Silverado and Toyota's Tundra, combined with fierce competition in advertising and incentives, especially from a dethroned … Read the whole story

[Automotive] The carmaker is targeting the general population as well as racing enthusiasts as it seeks to show that what Honda does on the … Read the whole story

[Financial Services] For the first time, the bank is airing a TV show and ad created specifically for Chinese immigrants that will discuss home … Read the whole story

[Research] While retailers know consumers are devoted to online product searches, a new survey from the Retail Advertising and Marketing Association (RAMA) finds that … Read the whole story

[Food] Although the product has been known for more than a quarter century for its unique packaging, the company wanted a more "adult focused" … Read the whole story