[Retail] Solomon Emeth was shopping in Best Buy when, suddenly, the yellow and blue shirts on the employees stood out like empty billboards. Two years later, he watched as a P&G executive took one look at his product and phoned its ad agency. ...Read the whole story

[Automotive] The consultancy says the relaunches of Chevy's Silverado and Toyota's Tundra, combined with fierce competition in advertising and incentives, especially from a dethroned Ford F-150, will drive sales. ...Read the whole story

[Automotive] The carmaker is targeting the general population as well as racing enthusiasts as it seeks to show that what Honda does on the racetrack carries over into the showroom. While promoting its tamer consumer vehicles, it exploits Honda's status as sole engine supplier for the IndyCar series. ...Read the whole story

[Financial Services] For the first time, the bank is airing a TV show and ad created specifically for Chinese immigrants that will discuss home design and ownership. The Asian population is the second-fastest-growing segment in the U.S. ...Read the whole story

[Research] While retailers know consumers are devoted to online product searches, a new survey from the Retail Advertising and Marketing Association (RAMA) finds that traditional advertising--especially in magazines--plays a big role in directing those searches. ...Read the whole story

[Food] Although the product has been known for more than a quarter century for its unique packaging, the company wanted a more "adult focused" look for its mini and select versions, the latter of which is described as "gourmet indulgent." ...Read the whole story