Monday, March 26, 2007
  • Hasbro Launches Spider-Man Toy Tie-In

    Hasbro, the Pawtucket, R.I., toy maker, is launching a line of Spider-Man inspired toys timed with the premiere of Columbia Pictures' "Spider-Man 3" on May 4. To promote the line of toys, games, and collectibles, which hit store shelves now, Hasbro on Saturday did a "Spider Reminder" wake-up call for consumers who registered at Hasbro.com/spiderman. At the site, Hasbro is running a "Secret of the Symbiote" contest. One hundred of the packages for the new Spider-Man toys have codes on them. Those who buy the packages with the codes and enter them within the contest microsite win prizes. Via a ... ...Read the whole story

  • Colianni Leaves Mazda, Returns To Ford

    Mazda North America has announced that Brian Colianni, senior vice president of sales and marketing, will return to Ford, effective April 1, after three years with Mazda. Eric Johnston, formerly vice president of customer service and parts operations, has been named vice president, sales and field operations, reporting to Jim O'Sullivan, president and CEO of Mazda North America. David Klan, director of marketing, also reports to O'Sullivan. --Karl Greenberg ...Read the whole story

  • Morton To Head Marketing At GE Commercial Finance