[Automotive] Although golfer Tiger Woods will continue to pitch the Super versions of LaCrosse and Lucerne, the automaker is aiming at people in their 50s and 60s who want "a quiet, comfortable ride." Buick calls those consumers "grownups." ...Read the whole story

[Food] The co-chair of a task force that is looking at the relationship between media and childhood obesity Tuesday warned that, unless changes are made voluntarily in marketing food to kids, the government will step in. ...Read the whole story

[Financial Services] It has upped the ante in this highly competitive and increasingly segmented market by offering small businesses cash rebates of up to 5% on office supplies, 2% on gas, and 1% on other purchases, which AmEx quickly bettered. ...Read the whole story

[Healthcare] The contraceptive product, which was popular in the Nineties when an entire "Seinfeld" episode was named "The Sponge," is unknown to a new generation of gynecologists and women. Synova is currently honing its marketing message in an effort to increase awareness. ...Read the whole story

[Financial Services] The bank decided it had to elevate its brand by showcasing the convenience, speed and flexibility that it offers. Ads will run in New England while jobs are lost in New Jersey, New York and Pennsylvania. ...Read the whole story

[Telecommunications] The cell phone maker is trying to reinvigorate its flagging RAZR line and reclaim some of its eroding market share. The company is also in a deal with Verizon to provide a kit that gives drivers access to digital music and phone calls through a car's sound system. ...Read the whole story

[Retail] A ban on non-compostable plastic bags is likely to be felt nationwide but isn't expected to take the competitive edge off stores that tout their eco-friendliness. "It reinforces that some stores are proactive, and some are just reactive - consumers can tell the difference," says a supporter of the ban. ...Read the whole story

[Telecommunications] MTV Networks launched a series of mobile Web sites yesterday with Pepsi-Cola North America and Intel Corp. on board as charter sponsors of both the sites and the MTV mobile TV channels. It's the first time the company has sold ads against its mobile portfolio. ...Read the whole story