Marketing Daily Issues for March 2007

Marketing Daily - Friday, March 16, 2007
Bosch Inks Deals With Utilities For Energy Star Rebate Promo by Karl Greenberg
Tesco May Change American Idea Of Convenience Stores by Sarah Mahoney
Toyota, Urban Outfitters In College Radio Promo by Karl Greenberg
Similac Contest To Reward Young Mothers With Paychecks by Nina Lentini
Cell Phone Users' Acceptance Of Mobile Ads On The Rise by Emily Burg
Verizon, TiVo Partner To Offer Mobile Program Scheduling by Emily Burg
With Record Results, Aeropostale Plans 85 New Stores
Topps Launches Vertigo Candy With TV Ads
Study Finds McD's Tops With Those Under 18
Chick-fil-A Celebrates Product Launch With Green Version
Marketing Daily - Thursday, March 15, 2007
Ford To Stamp Everything But Blades Of Grass At Cowboys Stadium by Karl Greenberg
Parents Teach Fiscal Responsibility Alongside Consumerism by Adrienne W. Fawcett
The Hartford To Launch New Stag Ads During Tourney Coverage by Judy Warner
Home Depot Offers 'Mea Maxima Culpa,' Latest In A Line by Karl Greenberg
Coca-Cola/L'Oreal's Beauty Tea Would Fit Right In by Sarah Mahoney
AT&T Follows Apple, Nokia, Opens High-Profile 'Experience' by Emily Burg
Life-Cycle Of Brand Love: From Tweens To 20s by Sarah Mahoney
Incredible Edible Arrangements Spend Backs Firm's Growth by Nina Lentini
Changes Afoot In Sneaker Biz: Fashion Rules Again
General Motors Reports $207B In 2006 Revenues
Research Unveils Stars In Food Flavor, Ingredient Trends
Greenberg Named 'Marketing Daily' Reporter
Marketing Daily - Wednesday, March 14, 2007
Pharma, Telecoms Stand Out in Sluggish Ad Spend Year by Karlene Lukovitz
Ad Spend Slowing Due To Shifting Ad, General Economies by Karlene Lukovitz
Jeep Salutes Patriot With Integrated, Interactive Campaign by Karl Greenberg
Starbucks May Sign McCartney To Hear Music Record Label by Nina Lentini
Teens Driving Growth Of Iced Teas Across All Meals by Karl Greenberg
Turner: We'll Get Your Brand Into Our Programming by David Goetzl
Discover To Reward Consumers Who Manage Credit Well by Judy Warner
Coal Company Is Out With Corporate Image Push
Mattel To Launch 'Barbie Fairytopia' On DVD
Marketing Daily - Tuesday, March 13, 2007
Saturn, GM Partner With Rodale In Health, Fitness Deal by Karl Greenberg
Leverage User-Generated Content To Boost Brands by Emily Burg
Dairy Queen's FlameThrower Ads Tickle YouTubers by Nina Lentini
ANA Calls For 'Brand-Specific' Commercial Ratings by Joe Mandese
GM Consolidates Web Work At Digitas by Laurie Petersen
McDonald's Recasts Morning Campaign With Online Video Twist by Tobi Elkin
Calvin Klein Unleashes Steamy Online Video
Wachovia, Pace Launch Magazine For College-Bound, Parents
HeadBlade Signs Gay Former NBA Player
Spa Finder On Track For Grand Central Consumer Expos
Sanofi-Aventis Out With Site For Sore Eyes
Bluefly Plays On Naughty Girl Notion Commentary by Nina Lentini
Marketing Daily - Monday, March 12, 2007
Let's Face It, McDonald's Got A Brand New Bag by Nina Lentini
New Honda Motorcycle Ads: It's About The Ride by Karl Greenberg
Game Console Usage Is Up 18.5% Since 2004 by Emily Burg
Study: Black Doctors Favor DTC Drug Marketing by Karl Greenberg
Jones Soda Revenues Sparkle As It Preps First TV Ad by Karl Greenberg
In Digital Camera Market, It's The Sizzle Fo' Shizzle by Nina Lentini
Delta Realigns Marketing Department Again
Take A Hint, Meet The Robinsons
Correction
British Market Researcher Acquires Retail Forward
Marketing Daily - Friday, March 9, 2007
Grab-and-Go Food Brands Are Eating Food Service Revenue by Karlene Lukovitz
Hyundai To Launch Game Guaranteed To Go Viral by Karl Greenberg
An Obvious Co-Brand: Game of Life Takes Visa by Judy Warner
NBC To Offer Download Store To Compete With iTunes by Emily Burg
Dunkin' Donuts Signs A Very Busy Rachael Ray by Nina Lentini
Retailers Suffer From The Big Chill, But Saks Is Smokin' by Sarah Mahoney
Microsoft Extending Marketing To Concerts, Social Events by Emily Burg
Citizen Watch Signs 'Unstoppable' Tennis Star
Jeep Signs On To 'Soul2Soul Tour 2007'
Marketing Daily - Thursday, March 8, 2007
Another Way The Rich Differ: They're Online Longer by Adrienne W. Fawcett
Avon Signs Jennifer Hudson To Imari Fragrance Deal by Christine Bittar
Ducati Cuts Marketing Department, Increases Sales by Karl Greenberg
Pampered Pets Driving Industry Growth Toward $40 Billion Mark by Nina Lentini
Hot Fish: Tilapia Still Rocks, But Make Way For Cobia by Sarah Mahoney
Carmakers Offer 'Live' Chat To Online Shoppers by Karl Greenberg
Ray-Ban Launching Edgy, 'Never Hide' Campaign
Reebok Drags Down Adidas' Results
Marketing Daily - Wednesday, March 7, 2007
Huggies Adds Sunscreen To Disposable Swim Line by Karl Greenberg
March Madness: Dell, Marriott, State Farm In Game by Nina Lentini
Estee Lauder Looks To Editors For Input On Promotions by Christine Bittar
Lunch May Not Be Free, But Parking Is On GM by Karl Greenberg
Going Green: BofA Commits Billions to Ecofriendly Initiative by Judy Warner
Quaker Maid Reprises Steak-Umms Lyrics In New Campaign by Nina Lentini
AMC, J&J In Deal To Promote Visine During Films by David Goetzl
Starwood Hotels Narrows CBO Position To 4 Finalists
Quiznos Names Former Yum Marketer EVP/CMO
Brand Louvre Found To Be Worth Half A Billion
Marketing Daily - Tuesday, March 6, 2007
Chase Aims to Simplify Services, Targets Families by Judy Warner
Fisheye Positions Self As Latest In Wine Packaging by Emily Burg
Scion's Web-Based Pre-Launch Scorns Tradition by Karl Greenberg
A&P Pays $1.3 Billion For Rival Pathmark by Sarah Mahoney
Frito-Lay, Diageo Target Those Who Would Own Homes by Nina Lentini
Wal-Mart Sacks Technician For Eavesdropping
Wendy's International Fills New Marketing Slot
Marketing Daily - Monday, March 5, 2007
Chase Drops, Still Tops Direct Mail Volume List by Judy Warner
Chrysler Goes All Out For Dodge Avenger by Karl Greenberg
Swimsuit Season Marches In, Always Too Early by Sarah Mahoney
Coty, Lord & Taylor Test Merchandising Format by Christine Bittar
T.G.I. Friday's Is First Chain To Think Small by Lisa Bertagnoli
Auto Sales Reflect Driver Trend Toward Small by Karl Greenberg
Glaceau To 'Revive' Students On Break In Florida
Matzos Packing Prizes During Passover Season