Marketing Daily Issues for April 2007
- Marketing Daily - Monday, April 30, 2007
- Chrysler Group Shuffles Marketing Team, Eyes International Market by Karl Greenberg
- Nissan Sales Drop, Profit Down First Time In Seven Years by Karl Greenberg
- Anheuser-Busch Ad Urges Moms, Dads 'Don't Be A Pushover; Be A Parent' by Nina Lentini
- Dashboards Place Value On Marketing Department's Contribution To Business by Kelly Shermach
- Burger King Profit Up on $1 Breakfast Menu, Texas Double Whoppers by Nina Lentini
- Snapple To NASA: Take Us To The New Planet
- Cadbury Schweppes Dares Consumers To Compare
- Philips Electronics Launches 'Simplicity Concierge'
- When Google Works Too Well Commentary by Karl Greenberg
- Marketing Daily - Friday, April 27, 2007
- CMO Spotlight: Team Detroit's Sanfilippo Talks About The Results At Ford by Karl Greenberg
- Marketing To Women, Part I: Mix Alpha Moms, Cans, Stir In Parties by Adrienne W. Fawcett
- Cartoon Network Partners With Zune For Alternative Up-Front by Emily Burg
- Marketing to Women, Part II: Stats And The Single Woman by Adrienne W. Fawcett
- Brown Forman Label Combines Research With Promotional Digital Content Delivery by Karlene Lukovitz
- AmEx Promotes New Gift Card With Tie-In To Tribeca Film Fest by Judy Warner
- Anheuser-Busch Is Launching First Line Of Fruit-Infused Michelobs by Karl Greenberg
- Life After E. Coli: California Growers Mull Labels For Leafy Greens by Sarah Mahoney
- KFC To Warn Of Carcinogen In Fries In Calif. Ruling
- Philip Morris Ad Spend Down 15% From '03 to '05
- Toys 'R' Us Turns A Corner
- Safeway's Lifestyles Investment Continues To Pay Off
- Marketing By Numbers: Taco Bell, Arby's And The Summer Movie Line-Up Commentary by Nina Lentini
- Marketing Daily - Thursday, April 26, 2007
- Toyota Leaves Champagne Corked After Topping GM In Sales by Karl Greenberg
- With Robust Quarter To Its Credit, Pepsi Looks At 'Very Full' Acquisition Pipeline by Nina Lentini
- Both Verizon, Sprint To Offer Customers New, Global BlackBerry by Emily Burg
- In 'Pirates'-Linked Promo, Volvo Sets Forth Series Of Online Puzzles by Karl Greenberg
- Tesco Secures 14 Sites In Vegas While On Lookout For More Locations In U.S. by Sarah Mahoney
- Anheuser-Busch Sales A Bit Up, But Misses Wall Street Expectations
- Do You Want To Be My Amigo? MySpace Launches En Espanol
- Marketing Daily - Wednesday, April 25, 2007
- Adamson At ANA: Best Brands Blessed With Relevance, Differentiation by Karl Greenberg
- ANA Ruminates On Brands, Their Importance And [Eek!] Deterioration by Karl Greenberg
- Dr Pepper Targets MTV Generation With 'Band In Bubble' Reality Extravaganza by Karlene Lukovitz
- AT&T Profit Up Thanks To SBC Purchase, Mixed Results For Wireless by Emily Burg
- Fidelity Presents Real Cases for Retirement Planning In 'Smart Move' Effort by Judy Warner
- Camera Category Heats Up For Mother's Day by Sarah Mahoney
- Mercedes To Offer Sirius In More Vehicles
- Best Of The Bags: Coach Quarterly Results Soar
- Ethan Allen Still Feeling The Pain Of The Housing Slump
- Pyrex Launches 'Perform Better In Kitchen' Campaign
- Serena Williams In Promotion For P&G's NyQuil
- Marketing Daily - Tuesday, April 24, 2007
- J.D. Power Adding Psychographic Data In Alliance With Mediamark Research by Karl Greenberg
- Toyota's Scion Brand Bests E-Tailers With Recognition Among Young Consumers by Emily Burg
- Circuit City, Napster Launch Digital Music Partnership by Sarah Mahoney
- Kimberly-Clark Revenue Nothing To Sneeze At; It's Up 8% by Nina Lentini
- Nair Takes Iconic 'Short Shorts' To A New Level With A New Campaign by Nina Lentini
- Hyatt Resorts Promo Targets Families of Tweens With A Challenge by Karl Greenberg
- Schwan's Dangles Private Concert With Julie Roberts
- Chevy Re-Ups With Tournament Fishing Organization
- Brown-Forman's Fetzer Promotes Its Greenness
- Marketing Daily - Monday, April 23, 2007
- Mercedes Gets Buzz Going For C-Class With Web, Direct Mail by Karl Greenberg
- Wachovia Tops Online Bank Survey; Citibank, WaMu Show Gains by Judy Warner
- McDonald's Beefs Up Sales, Eyes New Products and Services by Nina Lentini
- AT&T Wireless CMO Resigns Amid Company's Massive Rebranding by Emily Burg
- Priceline.com Survey Finds Car Renters Want Hybrid Options by Kevin Ransom
- Coty Signs NFL's Tom Brady As Stetson Brand Ambassador by Karl Greenberg
- Monday-Morning Environmentalists: Marketers Need To Be Green And Proud by Sarah Mahoney
- Chrysler Backs Gospel Tour With Drawing For Aspen Lease
- Contest Supports New Britney Spears Fragrance
- 3M Car Care Intros New Line, Signs Hansen
- Marketing Daily - Friday, April 20, 2007
- J.D. Power Finds Gap Between Asian, Domestic Brands Closing by Karl Greenberg
- Reign Of The Plain: Survey Finds Gen Ys Prefer Brand Simple by Kevin Ransom
- T.J. Maxx Leverages Bargain-Find Boasting In New Campaign by Sarah Mahoney
- Elvis Returns to Boost Hershey's Outlook for 2007 by Karlene Lukovitz
- Calif. Horse Racing Lures Would-Be Vegas-Goers In First Ads by Karl Greenberg
- ANA Finds Marketers Look To TV To Build Brand Equity by Wayne Friedman
- Toyota Makes Management Changes
- Dial, 'Iron Man' In Web Site Content Deal
- Marketing Daily - Thursday, April 19, 2007
- Unilever Extends Axe Lineup, Launches Integrated Support by Karl Greenberg
- NPD: Prestige Color Cosmetics Beat Fragrance, Skincare Products by Christine Bittar
- Wal-Mart: The Average Joe Is Greener Than You Think by Sarah Mahoney
- Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg by Emily Burg
- BMW Backs TED For Second Year With New Web Site by Karl Greenberg
- TNS Aligns With Integration To Leverage Brand Management Tool by Nina Lentini
- Chrysler Sponsors Digital Version Of Its Golf Championship
- JC Penney Moves Into Macy's 'Hood
- Marvel Entertainment Licenses Names To Sega
- McD's Offers Up 'Idol'-Inspired Toy For The Kiddies
- Minnick Takes Job At London Buyout Firm
- Digging Deep For Mom: Spending Nears $16 Billion
- Cont'd: NatureWorks Seeks Ubiquitous Brand Image
- Marketing Daily - Wednesday, April 18, 2007
- Study: Consumers Prefer Independent Sources To Pharma Ads by Karl Greenberg
- Home Depot Steps Up Its Eco-Friendly Game by Sarah Mahoney
- Unilever's Suave, Sprint Team On 'Motherhood' Webisodes by Karl Greenberg
- Consumer Confusion About Fats Adds To Spread-Makers' Challenges by Karlene Lukovitz
- Future of Advertising Lies In Relevance, Utility, Value by Gavin O'Malley
- FCC Urged To Take Action On Junk Food Advertising To Kids by Kevin Ransom
- Hyundai Places Account In Goodby Hands
- Playwright Mamet Directing Ads For Ford
- DraftFCB Gets A Mass Retailer After All: K Mart Signs Up
- Tyson Taps McNair For Consumer Products VP
- Pharma's 'FirstWord' Goes Mobile
- HSBC Sees GreenIn Green Commentary by Judy Warner
- Marketing Daily - Tuesday, April 17, 2007
- Citigroup Brand, Ad Manager Steve Cone Quits by Judy Warner
- Toyota Treading Carefully In Land Of The Big Three by Karl Greenberg
- Publix To Put Its Brands Up Against National Brands In Promotion by Kevin Ransom
- Putting Green In Vogue: Organic Clothes Get Hot by Sarah Mahoney
- Red Campaign Turns On Business Model, Consumer Choice by Karl Greenberg
- Unilever Signs JCDecaux To Global Out-Of-Home Deal by Erik Sass
- Dos Equis Launching 'Most Interesting Man' Effort
- Green Mountain, Jane Goodall Launch Gombe Reserve
- Feds: March Retail Sales Higher Than Expected
- Tyson, Conoco Cook Up Recipe To Battle Climate Change Commentary by Nina Lentini
