Marketing Daily Issues for April 2007
Marketing Daily - Monday, April 30, 2007
Chrysler Group Shuffles Marketing Team, Eyes International Market
Snapple To NASA: Take Us To The New Planet
Cadbury Schweppes Dares Consumers To Compare
Philips Electronics Launches 'Simplicity Concierge'
Nissan Sales Drop, Profit Down First Time In Seven Years
Anheuser-Busch Ad Urges Moms, Dads 'Don't Be A Pushover; Be A Parent'
Dashboards Place Value On Marketing Department's Contribution To Business
When Google Works Too Well
Burger King Profit Up on $1 Breakfast Menu, Texas Double Whoppers
Marketing Daily - Friday, April 27, 2007
KFC To Warn Of Carcinogen In Fries In Calif. Ruling
CMO Spotlight: Team Detroit's Sanfilippo Talks About The Results At Ford
Philip Morris Ad Spend Down 15% From '03 to '05
Safeway's Lifestyles Investment Continues To Pay Off
Toys 'R' Us Turns A Corner
Marketing By Numbers: Taco Bell, Arby's And The Summer Movie Line-Up
Marketing To Women, Part I: Mix Alpha Moms, Cans, Stir In Parties
Cartoon Network Partners With Zune For Alternative Up-Front
Marketing to Women, Part II: Stats And The Single Woman
Brown Forman Label Combines Research With Promotional Digital Content Delivery
AmEx Promotes New Gift Card With Tie-In To Tribeca Film Fest
Anheuser-Busch Is Launching First Line Of Fruit-Infused Michelobs
Life After E. Coli: California Growers Mull Labels For Leafy Greens
Marketing Daily - Thursday, April 26, 2007
Anheuser-Busch Sales A Bit Up, But Misses Wall Street Expectations
Toyota Leaves Champagne Corked After Topping GM In Sales
Do You Want To Be My Amigo? MySpace Launches En Espanol
With Robust Quarter To Its Credit, Pepsi Looks At 'Very Full' Acquisition Pipeline
Both Verizon, Sprint To Offer Customers New, Global BlackBerry
In 'Pirates'-Linked Promo, Volvo Sets Forth Series Of Online Puzzles
Tesco Secures 14 Sites In Vegas While On Lookout For More Locations In U.S.
Marketing Daily - Wednesday, April 25, 2007
Adamson At ANA: Best Brands Blessed With Relevance, Differentiation
Mercedes To Offer Sirius In More Vehicles
ANA Ruminates On Brands, Their Importance And [Eek!] Deterioration
Ethan Allen Still Feeling The Pain Of The Housing Slump
Best Of The Bags: Coach Quarterly Results Soar
Dr Pepper Targets MTV Generation With 'Band In Bubble' Reality Extravaganza
Pyrex Launches 'Perform Better In Kitchen' Campaign
AT&T Profit Up Thanks To SBC Purchase, Mixed Results For Wireless
Serena Williams In Promotion For P&G's NyQuil
Fidelity Presents Real Cases for Retirement Planning In 'Smart Move' Effort
Camera Category Heats Up For Mother's Day
Marketing Daily - Tuesday, April 24, 2007
J.D. Power Adding Psychographic Data In Alliance With Mediamark Research
Schwan's Dangles Private Concert With Julie Roberts
Chevy Re-Ups With Tournament Fishing Organization
Toyota's Scion Brand Bests E-Tailers With Recognition Among Young Consumers
Brown-Forman's Fetzer Promotes Its Greenness
Circuit City, Napster Launch Digital Music Partnership
Kimberly-Clark Revenue Nothing To Sneeze At; It's Up 8%
Nair Takes Iconic 'Short Shorts' To A New Level With A New Campaign
Hyatt Resorts Promo Targets Families of Tweens With A Challenge
Marketing Daily - Monday, April 23, 2007
Chrysler Backs Gospel Tour With Drawing For Aspen Lease
Mercedes Gets Buzz Going For C-Class With Web, Direct Mail
Contest Supports New Britney Spears Fragrance
Wachovia Tops Online Bank Survey; Citibank, WaMu Show Gains
McDonald's Beefs Up Sales, Eyes New Products and Services
3M Car Care Intros New Line, Signs Hansen
AT&T Wireless CMO Resigns Amid Company's Massive Rebranding
Priceline.com Survey Finds Car Renters Want Hybrid Options
Coty Signs NFL's Tom Brady As Stetson Brand Ambassador
Monday-Morning Environmentalists: Marketers Need To Be Green And Proud
Marketing Daily - Friday, April 20, 2007
Toyota Makes Management Changes
J.D. Power Finds Gap Between Asian, Domestic Brands Closing
Dial, 'Iron Man' In Web Site Content Deal
Reign Of The Plain: Survey Finds Gen Ys Prefer Brand Simple
T.J. Maxx Leverages Bargain-Find Boasting In New Campaign
Elvis Returns to Boost Hershey's Outlook for 2007
Calif. Horse Racing Lures Would-Be Vegas-Goers In First Ads
ANA Finds Marketers Look To TV To Build Brand Equity
Marketing Daily - Thursday, April 19, 2007
Unilever Extends Axe Lineup, Launches Integrated Support
Chrysler Sponsors Digital Version Of Its Golf Championship
JC Penney Moves Into Macy's 'Hood
NPD: Prestige Color Cosmetics Beat Fragrance, Skincare Products
Marvel Entertainment Licenses Names To Sega
Wal-Mart: The Average Joe Is Greener Than You Think
McD's Offers Up 'Idol'-Inspired Toy For The Kiddies
Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg
Minnick Takes Job At London Buyout Firm
BMW Backs TED For Second Year With New Web Site
TNS Aligns With Integration To Leverage Brand Management Tool
Digging Deep For Mom: Spending Nears $16 Billion
Cont'd: NatureWorks Seeks Ubiquitous Brand Image
Marketing Daily - Wednesday, April 18, 2007
Study: Consumers Prefer Independent Sources To Pharma Ads
Hyundai Places Account In Goodby Hands
Home Depot Steps Up Its Eco-Friendly Game
HSBC Sees GreenIn Green
Playwright Mamet Directing Ads For Ford
DraftFCB Gets A Mass Retailer After All: K Mart Signs Up
Unilever's Suave, Sprint Team On 'Motherhood' Webisodes
Tyson Taps McNair For Consumer Products VP
Consumer Confusion About Fats Adds To Spread-Makers' Challenges
Future of Advertising Lies In Relevance, Utility, Value
Pharma's 'FirstWord' Goes Mobile
FCC Urged To Take Action On Junk Food Advertising To Kids
Marketing Daily - Tuesday, April 17, 2007
Citigroup Brand, Ad Manager Steve Cone Quits
Dos Equis Launching 'Most Interesting Man' Effort
Tyson, Conoco Cook Up Recipe To Battle Climate Change
Green Mountain, Jane Goodall Launch Gombe Reserve
Toyota Treading Carefully In Land Of The Big Three
Feds: March Retail Sales Higher Than Expected
Publix To Put Its Brands Up Against National Brands In Promotion
Putting Green In Vogue: Organic Clothes Get Hot
Red Campaign Turns On Business Model, Consumer Choice
Unilever Signs JCDecaux To Global Out-Of-Home Deal
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