[Financial Services] Despite an invitation to "talk about what's next," the flamboyant Steve Cone was unavailable to comment on his reason for resigning his position at the financial services giant. Citigroup is said to be rebranding itself. ...Read the whole story
[Automotive] Fearful of a potential backlash, the Japanese company's corporate theme spotlights its manufacturing footprint on U.S. soil to buff its image as a job provider and domestic make in all but name. Concern centers not on consumers but on politicians. ...Read the whole story
[Retail] The grocery chain will give away its product with the purchase of a national brand in the hope that consumers will prefer the Publix brand. One expert says the move could pay off for Publix if consumers like its brands but if they don't ... ...Read the whole story
[Retail] The cotton vs. polyester debate should be an easy one, until consumers begin to learn not only how many pesticides are required to produce cotton, but how often cotton production violates U.S. standards of labor. Consumers are confused by messages and contradictions. ...Read the whole story
[Strategy] The marketing logic of Red relies on the fact that corporate partners will not be interested in devoting long-term investment in product development, advertising and marketing costs for a charity. "Red has to be less a campaign, more a business, less a charity and more a consumer choice," says its VP of marketing. ...Read the whole story
[Strategy] Unilever announced a five-year strategic alliance with out-of-home advertising giant JCDecaux on Monday, giving the world's No. 2 outdoor company global responsibility for Unilever campaigns. ...Read the whole story
Here are two companies whose names you don't see in the same sentence every day. Tyson, the world's largest producer of animal protein, and ConocoPhillips, ... ...More
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