[Packaged Goods] From TV spots to print to sampling and inflatables, the company is doing everything it can through funny, engaging and humorous means to let a young man know that Axe body spray can help him get the girl. ...Read the whole story

[Beauty] A trend to natural ingredients is linked not just to clear, healthy skin but green marketing and environmental issues. "Green beauty is reflecting changing world beliefs," says an NPD analyst. "We see natural ingredients as being part of a lifestyle ... this is just the tip of the iceberg." ...Read the whole story

[Retail] Wal-Mart -- a favorite target of activists' groups for what they call its unabashed "greenwashing" -- has announced a new research initiative, with the first effort focused solely on the environmental influences among typical shoppers. ...Read the whole story

[Electronics] Mark Jarvis, formerly CMO at Oracle, will focus on a comprehensive marketing strategy for the computer company's commercial and consumer businesses. ...Read the whole story

[Automotive] The luxury carmaker found an organic fit with the annual Technology, Entertainment and Design conference that attracts luminaries and heretofore had been a rather insular affair. BMW has content and logos throughout the redesigned, rich-media site. ...Read the whole story

[Research] The TNS and Integration strategic alliance translates into the ability for clients to maximize brand engagement with their consumers by optimizing each touch-point in order to efficiently grow brand share. ...Read the whole story