[Automotive] Linking psychographics to media behavior by vehicle segment addresses a market more and more interested aligning vehicles to people with specific lifestyles and attitudes -- versus merely demographics. ...Read the whole story

[Retail] Leading the survey at No. 1, despite not having even ranked last year, Scion's "spectacular success with their target market is the interactive and community-oriented nature of the Scion online experience," Cisco said. ...Read the whole story

[Electronics] The deal could give Circuit City a much-needed edge in music sales while providing Napster greater visibility at the retail level. It also presents an appealing alternative for heavy music users, providing access to more than 3 million songs for a fixed price. ...Read the whole story

[Packaged Goods] Although the company is being hit with higher-than-expected cost inflation, especially for pulp, it is moving forward with a re-energized marketing department and plans to raise its marketing budget to $200 million by 2009. ...Read the whole story

[Beauty] The brand is out with its pre-summer commercials, same beautiful girls but in a choreographed dance number designed to introduce new product lines and bring energy to a brand that has become, well, taken for granted. ...Read the whole story

[Entertainment] A bit of reality TV moves online, where families can compete to win vacations at any Hyatt property while web surfers can win the same just by voting. The effort is focused on boosting summer vacation business for the 18-resort portfolio. ...Read the whole story