[Automotive] Linking psychographics to media behavior by vehicle segment addresses a market more and more interested aligning vehicles to people with specific lifestyles and … Read the whole story
[Retail] Leading the survey at No. 1, despite not having even ranked last year, Scion's "spectacular success with their target market is the interactive … Read the whole story
[Electronics] The deal could give Circuit City a much-needed edge in music sales while providing Napster greater visibility at the retail level. It also … Read the whole story
[Packaged Goods] Although the company is being hit with higher-than-expected cost inflation, especially for pulp, it is moving forward with a re-energized marketing department … Read the whole story
[Beauty] The brand is out with its pre-summer commercials, same beautiful girls but in a choreographed dance number designed to introduce new product lines … Read the whole story
[Entertainment] A bit of reality TV moves online, where families can compete to win vacations at any Hyatt property while web surfers can win … Read the whole story