[Conference] A simple and clear brand premise starts with something that isn't fulfilled by what's out there already. "Jerry Seinfeld would be great at branding because he always asks the question, 'Do you ever wonder why?' You have to get to the 'ever wonder why' phrase." ...Read the whole story

[Conference] The problem, ultimately, is that the speed at which the market is evolving means that even healthy brands with strong brand awareness can't afford to have a mission accomplished moment. "Everything is evolving. The challenge is to keep pushing." ...Read the whole story

[Beverages] A new multimedia extravaganza premised on giving young music-lovers the chance to watch a band with buzz--Cartel--record their next album while encased in a "bubble" promises to give new meaning to the phrase "transparency in advertising." ...Read the whole story

[Telecommunications] AT&T is the first telecom to report earnings this season, so it remains to be seen whether its earnings indicate a sector-wide trend or if its competitors perhaps will have gained some of the wireless customers it may have lost during the quarter. ...Read the whole story

[Financial Services] The company found that more than 30% of couples gave different answers when asked at what age they will retire, what they expect their lifestyle to be, and whether they intend to continue to work. ...Read the whole story

[Retail] A survey of 3,000 people finds that 58% say it's the moms who record family history photographically, while just 26% say it's the dads. Retailers and manufacturers are gearing up offers for that special Sunday in May. ...Read the whole story