[Automotive] Despite having heavily advertised the fact that it makes vehicles in America, for Americans and by Americans, the Japanese company is not ballyhooing the news. It may fear a consumer backlash, but one analyst says the sales report proves that "if you build a great product at a great price, people will buy it." ...Read the whole story
[Beverages] On the heels of reports that rival Coke is nearing a deal with Glaceau and that Tata may go after Schweppes, Pepsi says it is ready to purchase companies that range in price from $5 million to a couple billion. "All are filling up white spaces, getting us into geographics we have not been in or adding new capabilities that we desperately wanted," says chairman/CEO Indra Nooyi. ...Read the whole story
[Telecommunications] While Sprint plans to market the device to both its enterprise and consumer segments, Verizon intends to market only to its enterprise customers because "much of the marketing is built in; customers want this device." Verizon will advertise in business publications and Web sites and in its stores. ...Read the whole story
[Automotive] Linked to a buried-at-sea treasure chest containing keys to an XC90 and $50,000 in gold, the automaker's promotion aims to expose the brand to a larger audience and, this year, consumers don't have to visit dealerships to get started. ...Read the whole story
[Retail] The launch of the Fresh & Easy stores is still on for the fall as the industry buzzes about the British invasion and what it might mean to U.S. retail. Tesco did reveal the stores will be 10,000 square feet, considerably smaller than what watchers had expected. ...Read the whole story
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