[Automotive] CEO LaSorda tells his people to focus on "recovery and transformation." Two on his team "are not rookies, these are veterans with 25 years of experience in the field, so I have people here with more experience in marketing than I need." ...Read the whole story

[Automotive] CEO Carlos Ghosn helped turn the company around with new products, a strategy of self-determination, supplier discipline, a series of strict turnaround plans and a renewed focus on the needs of the U.S. market. He says this year will be better, with 11 new products launching. ...Read the whole story

[Beverages] While some may see these efforts as a method of blunting criticism of a brewer that comes up with Spykes, A-B deserves some credit for pumping out ammunition for American parents and children who struggle with the culture's dilemma with alcohol. ...Read the whole story

[Accountability] Marketing arguably drives business growth more than any other function of the company, and in order to do that, it must use insight from current activities to determine where the business should be going. This perspective should no longer rely on gut instinct, as long was the case with marketing decisions, but be informed by data derived from marketing metrics. ...Read the whole story

[Restaurants] "We are at a large perceptual disadvantage on value for money. We're going to keep driving behind generating pricing power through innovation and quality. The pipeline is filled with products that are differentiated." ...Read the whole story

I torpedoed a buzz campaign. I feel really awful about it. Especially since it's a good campaign. Arguably, it was nobody's fault - though the ... ...More