Marketing Daily Issues for May 2007
Marketing Daily - Thursday, May 31, 2007
Introducing New Vehicles, Scion Sticks With The Unconventional
Rentschler To JWT Team Detroit's Co-Presidency
Domino's, Starz Entertainment In Co-Promo
Federated Replaces MacDonald As CMO
Natives Fight Martha Stewart's Branding Of Katonah
Six Flags, Masterfoods Team On Concert Series
Have You Heard?
Chase Backing Mini-Series For Hispanics On Home Ownership
Study Finds Men Bamboozled By Choices In Supermarkets
Channel M Puts Hasbro Products In Gyms Geared To Kids
Coors Leverages Dudes' Fear Of Embarrassment In Keystone Ads
Marketing Daily - Wednesday, May 30, 2007
Cattini To Head Pitney Bowes Marketing Services
Chrysler CMO Abandons Ship As It Navigates Roiling Seas
Tiffany To Open Boutique In Japan For Men
Perry Ellis Licenses Name To ACI For Footwear
BioSpace Launches Campaign To Life Science Professionals
Study: Pharma Spending Pattern Unrelated to Sales Goals
General Mills, Nickelodeon To Market Healthy Foods To Kids
Hallmark Promos Father's Day Cards With Dance Contest
Chevy Hangin' On To Sponsorship Like A Tick To A Dawg's Ear
Marketing Daily - Tuesday, May 29, 2007
Canadian Campaign Exhorts U.S. Tourists To Personalize Visit
Coke Relaunches Vanilla Coke Amid Great Fanfare
Florida Markets Self As Vacation Destination To ... Floridians
Choice Hotels Offers Guests $50 Gas Card
NPD Finds Outdoor Grilling At All-Time High
PromoWorks Ready For Chicago Cubs Sampling
Yahoo Launches Trip Recommendations Module
CKE Sues Jack In The Box Over Burger Ads
Roehm Accuses Wal-Mart Brass Of Playing Fast And Loose
New Michigan Campaign Draws Interest, But Gas Hikes May Hurt
Hotels Could Leverage Snack Attacks By Lowering Minibar Fees
Study Finds Holiday Decorating Boosts Consumers' Moods
New York Station Kicks Off Kids Summer Exercise Program
60% Plan To Fly To Vacation Spot; Some Mix Business, Pleasure
Marketing Daily - Friday, May 25, 2007
Consumers Confused About Alternative Fuel Source Called E85
Kraft Sponsoring 'Idol'-Related Jingle Contest
General Mills Places Yoplait In Sponsored TV Show
Nestle Sells U.S. Rights To Turtles Brand
Samsung, Sears And Esiason Look For 'Father Of The Year'
DaimlerChrysler's Smart Sponsoring Live Earth Concerts
Theater Chain Offering Free Movies To Kids
GM Truck Ads Aim At Urban African-American Market
No Pantywaists: Kohl's, Victoria's Secret In Battle Of Undies
Jones Soda Scores Touchdown With NFL Team Deal
Everlast Punches Out Global Marketing Program, Tweaks Logo
MasterCard, Home Depot Team For $100K Sweepstakes
Visa Tells Marketers: Turn Your Attention To Echo Boomers
Marketing Daily - Thursday, May 24, 2007
Nissan Eyes Hispanic Market With Soccer-Themed Reality Show
P&G Adds Flavor To Its PUR Water Filtration System
Ex-Coke Secretary Gets 8 Years In Secret Formula Case
Cars.com Links With Terra.com To Reach Hispanics
Arby's Offers Customers Chance At 2008 Ford Fusion
Target's Quarterly Results: Competitive Difference Is 'Delightful'
Bank Of America Rolls Out First Nascar Affinity Program
Consumer Marketers Boosted Online Ads In '06, IAB Says
Auto, Real Estate Drag On TV Advertising In First Quarter
Marketing Daily - Wednesday, May 23, 2007
Subaru's Corporate Campaign Touts Endorsements, Features
Nike, Footlocker To Be 'Hub For All Things Basketball'
P&G To Launch Stronger Detergent In Smaller Packages
A&P Gets Another Safeway Executive
Avis Launches Wireless Connection Program
Einson Freeman Merges With OgilvyAction
R.J. Reynolds Tobacco Under Fire For Flavored Cigarettes Ads
Rodriguez To Lead Omnicom's The Marketing Arm
Unilever Finds Skin Takes On Deep Meaning Among Black Women
Packaged Facts: Marketers Missing the Boat on Mature Singles
Advair Not Likely To Be Displaced With Launch Of New Product
First Major Push By Bosch Highlights Quiet, Environment
Long-Term Hispanic Trend: Spanish Less Important in Future?
Marketing Daily - Tuesday, May 22, 2007
AT&T Prepares For iPhone Launch, Furthers Rebranding Efforts
Ford, Funkmaster Flex Pair For Promo, Sweepstakes
NutraSweet Gets 'Swirl' Back, Plans Relaunch With Domino
True Religion Looks For Handbag Converts
Coke FoodService Teams With Juan Valdez
FTC Urged To Crack Down On Coke/Nestle's Enviga Ads
Lowe's Stumbles On Weaker Housing Market
Cold Stone Creamery Out With First Integrated Campaign
Publix Effort Targets Harried Family Cooks
Canon Focuses On Off-Court Sharapova In Third Leg Of Campaign
KFC Puts Twist on Consumer-Generated Content In New Spot
Successful IdeaStorm In Place, Dell Expands To Retail
Marketing Daily - Monday, May 21, 2007
Survey Weighs Trade-Offs For More Mileage
Saturn Asks Consumers To 'Rethink American' In New Campaign
Wendy's, P&G Couple To Offer Folgers Coffee For Breakfast
Calif. Board Promotes Bumper Crop Of Bing Cherries
Everlast, U.S. Amateur Boxing Sign Two-Year Deal
Oshkosh Truck Taps Stawski For VP/Marcom
TNS Survey: Consumers Blame Oil Companies For Gas Hikes
Verizon Creates 'New' Brand With Advertising, Media Regrouping
Circuit City Poll: 71% Say GPS Can Save Time, Lower Fuel Costs
Toshiba, Studios Partner For Major In-Theater, Retail HD DVD Promo
General Motors Launches Star-Studded Campaign For OnStar
Marketing Daily - Friday, May 18, 2007
General Motors' Jackson, Cited For West Coast Gains, Is Leaving
Coors Promotes Cold Activation Bottle
Cars.com Signs Deals With Online Programs
Starbucks To Host Global Event Around McCartney Album
Madison Square Garden, WaMu Ink Theater Deal
Dead Men Don't Drink Beer ... But Noir Buffs Apparently Do
Motorola Rolling Out New Automotive Connectivity Products
AmEx Invites Card Members To Help Change The World
Penney's Reports Profits Up On Private-Label Clothing
Customers Call The Shots In Rules Of Mobile Marketing
FTC Is Urged To Investigate Digital Food Marketing To Kids
Nordstrom Thrives On Feeding The Fashionistas
Marketing Daily - Thursday, May 17, 2007
Consultancy: Gas Price Hikes Eroding Consumer Loyalty For Trucks, SUVs
Burger King Faces Lawsuit Over Trans Fats
Nielsen Co. Launching Hispanic Consumer Panel
Natrol Taps Kurjanowicz As VP/Marketing
InBev Gets Stake in India Beverage Group
Hyatt, ê Shave Ink Deal For Spas
Correction
Rodale Survey Finds More Consumers Comparing Drugs Online
Digest This: Marketers Are Jumping On The Probiotics Bandwagon
Honda Launches Civic Tour With Fave MySpace Band Fall Out Boy
Federated Rethinks Its Marketing Strategy For Macy's
Baby Boomers More Loyal To Service Providers Than To Products
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