Marketing Daily Issues for May 2007

Marketing Daily - Thursday, May 31, 2007
Introducing New Vehicles, Scion Sticks With The Unconventional by Karl Greenberg
Chase Backing Mini-Series For Hispanics On Home Ownership by Karl Greenberg
Study Finds Men Bamboozled By Choices In Supermarkets by Sarah Mahoney
Channel M Puts Hasbro Products In Gyms Geared To Kids by Nina Lentini
Coors Leverages Dudes' Fear Of Embarrassment In Keystone Ads by Nina Lentini
Rentschler To JWT Team Detroit's Co-Presidency
Six Flags, Masterfoods Team On Concert Series
Domino's, Starz Entertainment In Co-Promo
Federated Replaces MacDonald As CMO
Natives Fight Martha Stewart's Branding Of Katonah
Have You Heard? Commentary by Emily Burg
Marketing Daily - Wednesday, May 30, 2007
Chrysler CMO Abandons Ship As It Navigates Roiling Seas by Karl Greenberg
Study: Pharma Spending Pattern Unrelated to Sales Goals by Tanya Irwin
General Mills, Nickelodeon To Market Healthy Foods To Kids by Nina Lentini
Hallmark Promos Father's Day Cards With Dance Contest by Sarah Mahoney
Chevy Hangin' On To Sponsorship Like A Tick To A Dawg's Ear by Karl Greenberg
Cattini To Head Pitney Bowes Marketing Services
Tiffany To Open Boutique In Japan For Men
Perry Ellis Licenses Name To ACI For Footwear
BioSpace Launches Campaign To Life Science Professionals
Marketing Daily - Tuesday, May 29, 2007
Canadian Campaign Exhorts U.S. Tourists To Personalize Visit by Karl Greenberg
Florida Markets Self As Vacation Destination To ... Floridians by Nina Lentini
New Michigan Campaign Draws Interest, But Gas Hikes May Hurt by Sarah Mahoney
Hotels Could Leverage Snack Attacks By Lowering Minibar Fees by Emily Burg
Study Finds Holiday Decorating Boosts Consumers' Moods by Sarah Mahoney
New York Station Kicks Off Kids Summer Exercise Program by Nina Lentini
60% Plan To Fly To Vacation Spot; Some Mix Business, Pleasure by Nina Lentini
Coke Relaunches Vanilla Coke Amid Great Fanfare
Roehm Accuses Wal-Mart Brass Of Playing Fast And Loose
CKE Sues Jack In The Box Over Burger Ads
Yahoo Launches Trip Recommendations Module
PromoWorks Ready For Chicago Cubs Sampling
NPD Finds Outdoor Grilling At All-Time High
Choice Hotels Offers Guests $50 Gas Card
Marketing Daily - Friday, May 25, 2007
Consumers Confused About Alternative Fuel Source Called E85 by Adrienne W. Fawcett
No Pantywaists: Kohl's, Victoria's Secret In Battle Of Undies by Sarah Mahoney
GM Truck Ads Aim At Urban African-American Market by Karl Greenberg
Everlast Punches Out Global Marketing Program, Tweaks Logo by Karl Greenberg
MasterCard, Home Depot Team For $100K Sweepstakes by Emily Burg
Visa Tells Marketers: Turn Your Attention To Echo Boomers by Nina Lentini
Kraft Sponsoring 'Idol'-Related Jingle Contest
Jones Soda Scores Touchdown With NFL Team Deal
Theater Chain Offering Free Movies To Kids
DaimlerChrysler's Smart Sponsoring Live Earth Concerts
Samsung, Sears And Esiason Look For 'Father Of The Year'
Nestle Sells U.S. Rights To Turtles Brand
General Mills Places Yoplait In Sponsored TV Show
Marketing Daily - Thursday, May 24, 2007
Nissan Eyes Hispanic Market With Soccer-Themed Reality Show by Karl Greenberg
P&G Adds Flavor To Its PUR Water Filtration System by Karl Greenberg
Target's Quarterly Results: Competitive Difference Is 'Delightful' by Sarah Mahoney
Bank Of America Rolls Out First Nascar Affinity Program by Nina Lentini
Consumer Marketers Boosted Online Ads In '06, IAB Says by Gavin O'Malley
Auto, Real Estate Drag On TV Advertising In First Quarter by Wayne Friedman
Ex-Coke Secretary Gets 8 Years In Secret Formula Case
Cars.com Links With Terra.com To Reach Hispanics
Arby's Offers Customers Chance At 2008 Ford Fusion
Marketing Daily - Wednesday, May 23, 2007
Subaru's Corporate Campaign Touts Endorsements, Features by Karl Greenberg
P&G To Launch Stronger Detergent In Smaller Packages by Nina Lentini
Unilever Finds Skin Takes On Deep Meaning Among Black Women by Sarah Mahoney
Packaged Facts: Marketers Missing the Boat on Mature Singles by Karlene Lukovitz
Advair Not Likely To Be Displaced With Launch Of New Product by Nina Lentini
First Major Push By Bosch Highlights Quiet, Environment by Karl Greenberg
Long-Term Hispanic Trend: Spanish Less Important in Future? by Erik Sass
Nike, Footlocker To Be 'Hub For All Things Basketball'
Rodriguez To Lead Omnicom's The Marketing Arm
R.J. Reynolds Tobacco Under Fire For Flavored Cigarettes Ads
Einson Freeman Merges With OgilvyAction
Avis Launches Wireless Connection Program
A&P Gets Another Safeway Executive
Marketing Daily - Tuesday, May 22, 2007
AT&T Prepares For iPhone Launch, Furthers Rebranding Efforts by Emily Burg
NutraSweet Gets 'Swirl' Back, Plans Relaunch With Domino by Karl Greenberg
Publix Effort Targets Harried Family Cooks by Sarah Mahoney
Canon Focuses On Off-Court Sharapova In Third Leg Of Campaign by Karl Greenberg
KFC Puts Twist on Consumer-Generated Content In New Spot by Nina Lentini
Successful IdeaStorm In Place, Dell Expands To Retail by Emily Burg
Ford, Funkmaster Flex Pair For Promo, Sweepstakes
True Religion Looks For Handbag Converts
Cold Stone Creamery Out With First Integrated Campaign
Lowe's Stumbles On Weaker Housing Market
FTC Urged To Crack Down On Coke/Nestle's Enviga Ads
Coke FoodService Teams With Juan Valdez
Marketing Daily - Monday, May 21, 2007
Saturn Asks Consumers To 'Rethink American' In New Campaign by Karl Greenberg
Wendy's, P&G Couple To Offer Folgers Coffee For Breakfast by Nina Lentini
Verizon Creates 'New' Brand With Advertising, Media Regrouping by Emily Burg
Circuit City Poll: 71% Say GPS Can Save Time, Lower Fuel Costs by Sarah Mahoney
Toshiba, Studios Partner For Major In-Theater, Retail HD DVD Promo by Emily Burg
General Motors Launches Star-Studded Campaign For OnStar by Karl Greenberg
Survey Weighs Trade-Offs For More Mileage
TNS Survey: Consumers Blame Oil Companies For Gas Hikes
Oshkosh Truck Taps Stawski For VP/Marcom
Everlast, U.S. Amateur Boxing Sign Two-Year Deal
Calif. Board Promotes Bumper Crop Of Bing Cherries
Marketing Daily - Friday, May 18, 2007
General Motors' Jackson, Cited For West Coast Gains, Is Leaving by Karl Greenberg
Dead Men Don't Drink Beer ... But Noir Buffs Apparently Do by Karlene Lukovitz
Motorola Rolling Out New Automotive Connectivity Products by Karl Greenberg
AmEx Invites Card Members To Help Change The World by Nina Lentini
Penney's Reports Profits Up On Private-Label Clothing by Sarah Mahoney
Customers Call The Shots In Rules Of Mobile Marketing by Emily Burg
FTC Is Urged To Investigate Digital Food Marketing To Kids by Laurie Petersen
Nordstrom Thrives On Feeding The Fashionistas by Sarah Mahoney
Coors Promotes Cold Activation Bottle
Cars.com Signs Deals With Online Programs
Starbucks To Host Global Event Around McCartney Album
Madison Square Garden, WaMu Ink Theater Deal
Marketing Daily - Thursday, May 17, 2007
Consultancy: Gas Price Hikes Eroding Consumer Loyalty For Trucks, SUVs by Karl Greenberg
Rodale Survey Finds More Consumers Comparing Drugs Online by Nina Lentini
Digest This: Marketers Are Jumping On The Probiotics Bandwagon by Adrienne W. Fawcett
Honda Launches Civic Tour With Fave MySpace Band Fall Out Boy by Karl Greenberg
Federated Rethinks Its Marketing Strategy For Macy's by Sarah Mahoney
Baby Boomers More Loyal To Service Providers Than To Products by Erik Sass
Burger King Faces Lawsuit Over Trans Fats
Correction
Nielsen Co. Launching Hispanic Consumer Panel
Natrol Taps Kurjanowicz As VP/Marketing
InBev Gets Stake in India Beverage Group
Hyatt, ê Shave Ink Deal For Spas