Thursday, May 24, 2007
  • Nissan Eyes Hispanic Market With Soccer-Themed Reality Show

    [Automotive] The format of the show makes it ideal for vehicle integration "because it involves going in search of players for the teams, so we have gotten great product placement because it involves a lot of driving," says the automaker. Product placement is focused on Titan and Pathfinder because they index very well in the Hispanic community and because refreshed versions of both vehicles are launching now. ...Read the whole story

  • P&G Adds Flavor To Its PUR Water Filtration System

    [Packaged Goods] According to Mintel, bottled water has taken the steam out of water filters, but the strength of the bottled water market is an opportunity as well. The consultancy sees bottled-water buyers--25- to-34-year-olds, and parents--as a potential market for filter devices. Younger people, urbanites and African Americans are good prospects because they report being dissatisfied with their tap water. ...Read the whole story

  • Target's Quarterly Results: Competitive Difference Is 'Delightful'

    [Retail] To get more repeat visits from fashionistas, the Minneapolis-based retailer is also still working on shortening its production cycles, to better compete with other fast-fashion chains, as well as increasing its "limited time" assortments. In the coming quarter, executives said, these will include Devi Kroell-designed handbags, in metallic animal skins and jewels, as well as the new Libertine line for teens by Cindy Greene. ...Read the whole story

  • Bank Of America Rolls Out First Nascar Affinity Program

    [Financial Services] The program will be marketed through POS in BofA's banking centers, at bankofamerica.com, on spot radio and in newspapers in key markets around the country. A set of affinity programs will target causes, colleges, special interests and professional organizations. ...Read the whole story

  • Consumer Marketers Boosted Online Ads In '06, IAB Says

    [Trend] Consumer-related advertisers accounted for the largest revenue category at 52%, up from 51% in 2005. Financial services, the second-largest category, accounted for 16%, followed by computing advertisers with a 10% share. Within the consumer category, the biggest sub-categories were retail--with a 47% share--automotive with 22%, and leisure with 13%. ...Read the whole story

  • Auto, Real Estate Drag On TV Advertising In First Quarter

    [Analysis] Broadcast TV advertising was predictably down in the first quarter--some 5.3% to $11.8 billion, per the Television Bureau of Advertising. Much of the local TV decline came from the big automotive category, coupled with insurance and real-estate. Another bummer: it's not a political or Olympics year. ...Read the whole story

  • Ex-Coke Secretary Gets 8 Years In Secret Formula Case

    A former Coca-Cola secretary convicted of conspiring to steal trade secrets from the world's largest beverage maker was sentenced yesterday to eight years in federal prison. Joya Williams, 42, had faced up to 10 years in prison on the single conspiracy charge in a failed scheme to sell the materials to rival Pepsi for at least $1.5 million. She was convicted Feb. 2 following a jury trial in U.S. District Court in Atlanta, where Coca-Cola Co. is based. "This is the kind of offense that cannot be tolerated in our society," U.S. District Judge J. Owen Forrester said in imposing ... ...Read the whole story

  • Cars.com Links With Terra.com To Reach Hispanics

    Cars.com is boosting its efforts to market to Hispanics through a deal with Spanish-language online network Terra.com. Cars.com will list its inventory of some two million new and used vehicles on the portal Terra.com. Terra.com says 60% of its visitors are online daily, and 50% indicate they would purchase a car on the Internet. Also, 84% of Terra.com visitors rate the Internet as the best media source for automotive information. Cars.com also lists on Kelley Blue Book's kbb.com, MSN Autos, ForbesAutos.com and ConsumerGuide.com, among others. ...Read the whole story

  • Arby's Offers Customers Chance At 2008 Ford Fusion