[Automotive] The format of the show makes it ideal for vehicle integration "because it involves going in search of players for the teams, so … Read the whole story
[Packaged Goods] According to Mintel, bottled water has taken the steam out of water filters, but the strength of the bottled water market is … Read the whole story
[Retail] To get more repeat visits from fashionistas, the Minneapolis-based retailer is also still working on shortening its production cycles, to better compete with … Read the whole story
[Financial Services] The program will be marketed through POS in BofA's banking centers, at bankofamerica.com, on spot radio and in newspapers in key markets … Read the whole story
[Trend] Consumer-related advertisers accounted for the largest revenue category at 52%, up from 51% in 2005. Financial services, the second-largest category, accounted for 16%, … Read the whole story
[Analysis] Broadcast TV advertising was predictably down in the first quarter--some 5.3% to $11.8 billion, per the Television Bureau of Advertising. Much of the … Read the whole story