Marketing Daily Editions for May 2007
- Marketing Daily - Wednesday, May 16, 2007
- Nissan* Launches Golf-Themed Effort
- CoreBrand: Wachovia One Of Few Banks Successfully Leveraging Brand Equity
- Pepsi's Mountain Dew Launches 'Green Label Art'
- Discover Finds Men Spend More Than Women On Weddings
- Del Monte Targets Women With First Energy Drink
- Chevy Pitches Fuel Efficiency To Hispanics Via Mexican Band
- World Wrestling Brands Bliss Beverages, Launching Integrated Marketing Effort
- Wal-Mart Warns On Second Quarter: It Won't Be Pretty
- Verizon's Reliability, Loyalty Earn It High Customer Satisfaction Score
- Pernod Launches YouTube Contest, TV Campaign For Malibu Rum
- Slump In The Housing Market Hammers Home Depot
- Marketing Daily - Tuesday, May 15, 2007
- Ford Puts Lincoln, Mercury Online Efforts In One Agency's Hands
- USA Networks Starts Off 'Starter Wife' With Interactive Lifestyle Campaign
- Study: Half Of Online Users Create Or Read UGC
- Hasbro Wears Mr. Potato Head On Its Sleeve
- Disney Launches Online Promo/Contest For 'Underdog'
- Mars Thanks Chicago Supporters With Giveaway
- Conditioners Drive Hair-Care Market, New Mintel Study Finds
- Pepsi's Mountain Dew Ties In With 'Transformers' For Summer Promotion
- P&G Shakes Up, Realigns Execs; All Divisions Now Report To Susan Arnold
- Undergrads Link Brand Preference To Employment Packages
- Marketing Daily - Monday, May 14, 2007
- Chrysler Dangles Dodge Magnum In Father's Day Promotion
- BBDO: Successful Brands Become Hard Habit For Consumers To Break
- Sprint Nextel CMO Third To Leave Major Telecom Carrier
- Heineken Taps The Richards Group
- Carvel, The Bump Partnership Targets Expectant Women
- Ford's Mulally Lays Out Leaner, Meaner Strategy
- Pioneer Turns To iPod Agency To Brighten Flat-Screen TV Brand Line
- Masterfoods Slims Down Name To Just Mars
- Hewlett-Packard Kicks Off 'Shrek'-Themed Photo Contest
- Marketing Daily - Friday, May 11, 2007
- Safeway CMO Leaves To Seek New Job
- Quick-Prepare Breakfast Offerings Boosting Jimmy Dean's Performance
- Kellogg Offers Consumers Free Health Check Kits
- Verizon Lists Top 10 Downloaded Bee Gees Songs
- Corona Launching Ad on 'Survivor: Fiji' Finale
- J.D. Power: T-Mobile, Verizon Above Average In Customer Experience
- McDonald's Is Among U.S. Firms Named 'World's Most Ethical' By Magazine
- Ford Boosts Licensing Program With Mustang Fragrance Launch
- Coldwell Banker Sponsors HGTV.com Mini-Documentaries
- April Retail Sales Went From Worse To Wretched
- Marketing Daily - Thursday, May 10, 2007
- Chrysler Dealership To Arabic Community: 'Marhaba!'
- Toyota Driving 'Engines Of Change' Message To Athletic Races, Events
- Whole Foods Is Consumers' Favorite Green Brand
- Tupperware, Brooke Shields Partner In Campaign
- Coke Consolidated To Distribute BooKoo Energy Drinks
- Meredith To Study Consumer Approach To Home Improvement
- Marsh, Inc. Seeks To Restore Brand Image With New Campaign
- Papa John's Posts Gain In Quarter, Hopes To Boost Ad Spend
- In Vacation Travel, Adventure Is In While Laptops Are Out
- Kraft, 'Today Show' Food Editor Open Second Life Supermarket
- Marketing Daily - Wednesday, May 9, 2007
- Dodge In Cross-Promotion With 'Fantastic Four: Rise Of The Silver Surfer'
- Citi To Spend $50 Billion In 10 Years On Climate Change
- J.C. Penney Rolling Out Smaller, Off-Mall Stores
- Chips Ahoy! Ads To Get Telemundo Airing
- Molson Volume Up Nearly 3% In Quarter
- McDonald's Readies 'Joy Of Shrek' With Global Ads, Promos, Web Site
- 'Cruelty-Free' Cosmetics Marketing Gets Big Boost From L'Oreal
- Humorous AirTran Campaign Leverages Fear Of Business Class Prices
- Report: Cross-Channel Sales To Reach $1.1 Trillion By 2012
- Marketing Daily - Tuesday, May 8, 2007
- Chevron Inks Deal With Primedia To Sponsor Auto Books
- Chrysler Group Campaign To Link Lineup Under Brand Umbrella
- Aquafresh Promotion Invites Online Guesses
- New Citi Ads Saturate TV, Print
- Beam Global Strengthens Voluntary Rules On Marketing Alcohol
- Convenience Is The Next Battleground For The Pasta Sauce Category
- With Sales Down, New Marketing Campaigns For Sears And Kmart
- Audi Breaks Campaign In Attempt To Crack Luxury Brand Market
- Wal-Mart, Tesco Vie For King Of The Solar Power Initiatives
- Nationwide Seeks to Maximize Its Exposure to Golf Fans
- Marketing Daily - Monday, May 7, 2007
- Ford, Chrysler Address Fuel Efficiency In New Campaigns
- Taco Bell Taps Ovens For CMO Post
- Sephora To Test Inner Beauty Concept
- Cadillac Gets Title Sponsorship Of Tribeca Film Award
- With Attendance Down, Weight Watchers Looks To Revamp Its Marketing
- Cheap Chic For The Big Day: Target Launches Bridal Collection
- So ... Like, I Spent The Day At Google
- Jobs Tries To Promote Greener Apple With Open Letter On Environmental Policies
- Younger U.S. Workers Say Free Ice Cream Secret To Office Happiness
- At Driving Season, Automakers Talking Fuel Efficiency As Prices Spike
- Banks Appear To Have An Edge In The Mobile Market
- Marketing Daily - Friday, May 4, 2007
- Google Conference: Consumers Increasingly Go Online For Auto Parts, Service
- Skechers Out With Cross-Promo Timed To 'Shrek3'
- Stolichnaya To Co-Sponsor Commercial-Free TV Series
- RAND Study Ties Alcohol Ads, Promos To Early Drinking
- Study Shows Credit Card Usage Up, Direct Mail With Gift Works Best
- Quirky Combo In Kentucky: Papa John's, Crown Royal Gift Queen At Derby
- Hellmann's To Launch 'Real Food' Campaign Via Ogilvy
- PetSmart Makes A Name For Itself With 'Mr. Barky Von Schnauzer' Commercial
- Retail Consolidation Hurts Lauder's U.S. Performance In Third Quarter
- Grant & Sons Launches Online Campaign For Icelandic Vodka Rekya
- Hilton Launches Online Contest Focused On Families
- Marketing Daily - Thursday, May 3, 2007
- Small Is Big Where April Sales Of Automobiles Is Concerned
- Toyota Touts Hybrid In Swimming, Cycling Sponsorships
- Monster Appoints Blackwood To CMO Position
- American Eagle Launches Five-Minute Comedy Series
- Kraft Joins Linden Labs In Second Life
- Financial, Media Firms Hit Most Often By Brandjacking, Which Is Worsening
- Scotts Seeding New Media Into Marketing Mix to Germinate Young Customers
- PR Newswire To Track Brand, Company Mentions On Blogs
- Kohl's Expanding, Opening N.Y. Design Office To Strengthen Brands
- Jiffy Lube, Pennzoil-Quaker State In Largest Promo Campaign To Date
