Marketing Daily Issues for June 2007
Marketing Daily - Friday, June 29, 2007
Cherry Coke 'Invades' MySpace
Industry Reaction To SCOTUS Retail Ruling Is Mixed
General Mills Posts 6% Sales Gain For Fiscal Year
Crane Named VP/Marketing For LinkedIn
Nike In Deal With Euroleague Basketball
Wal-Mart Looks To NPD Data To Shore Up Sagging Sales
J.D. Power's APEAL Study Puts Honda At Top Of Heap
Plus-Size Apparel Chains Face Growing 'Invisible' Competition
Got (More Than) Milk? Market Braces For Functional Foods
Verizon Positions Its Music Phone To Detract Attention From iPhone
Carat Forecast For Ad Spending Outpaces Universal's
Marketing Daily - Thursday, June 28, 2007
Report: Online Services Lag Digital Video Availability
New Jeep Brand Campaign Focuses On Four-Wheel Fun
Hughes Tapped For VP/Marketing At STAAR Surgical
Hail The Snail: Consumers Prefer Credit Card Offers In Mail
Liz Claiborne Dead At 78
Playboy Opening Mansion In China
Center Finds Youth Alcohol Responsibility Ads Lacking
Jones Soda Gets Rights To Pharma Gaba Via Japanese Pact
Unilever's Hellmann's Launches 'Real Food' Series
Coen's Ad Spend Prediction Down Significantly From December
Marketing Daily - Wednesday, June 27, 2007
Americans Use Sunscreen, But They Still Want That Tan
Nickelodeon/MTVN Promotes Kaufman To CMO
Online Searches For 'iPhone' Up 583% In Last Month
San Francisco Bottled Water Ban Could Impact Sales
NYC's Fast Food Eateries Balk At Calorie Posting Law
Music Industry Goes Green Despite Limited Impact On Sales
New Latin Force Group To Focus On 'Hispanicity'
Teen Market, While On The Wane, Remains Lucrative
Study Places Value On Marketing At Consumer Research Stage
Marketing Daily - Tuesday, June 26, 2007
Chrysler Turns To Nickelodeon To Plug Backseat TV, Swivel Seats
Interpublic Expands Health Care Expertise
J. Crew Plans To Suit Women
Estee Lauder's Gloss.com Shutting Down
Snapple Adds Classic Black Tea Line
PepsiCo Wants To Wake Up America With Diet Pepsi MAX
Bad News For Brands: Supermarket Shoppers Don't Care
Latest Scion Campaign All About Deviants
Study Suggests Search Will Drive Mobile Ad Market
Marketing Daily - Monday, June 25, 2007
It's Countdown Time For iPhone: Will Buyers Come?
McNabb Takes On Nissan Sales and Marketing Role
Poll Finds 80% Of Moms Don't Worry About Kids' Weight
Plenty's At Stake For AT&T
Sony Signs NASCAR's Dale Earnhardt Jr.
Novartis Could Thrive On New OTC Stop-Smoking Gum
Markey Hearing On Kiddie Ads Preview Of FTC Testimony
Natural Marketers Can Strike Gold With 'Selfish' Green
Marketing Daily - Friday, June 22, 2007
P&G Seeks Scent-Sensitive Hispanics In Target Stores
Cadillac Presenting Sponsor For Sundance Series
Coca-Cola Puts Sports Drink Under Glaceau Management
Luxottica Expands Its Vision; Buys Oakley Sunglass Brand
Mazda Future Rides On Nagare Design: It's All About 'Flow'
Maidenform Brands Names The VIA Group AOR
Nintendo's End Game Still All About Games, Analysts Say
Liz Claiborne Splits Brands
Nissan Ties Rogue Campaign to NBC's 'Heroes'
Sunoco Links With O.C. Choppers For Fall Nascar Promo
Direct Mail, Technology Appeal To Hispanic Consumer
Marketing Daily - Thursday, June 21, 2007
Doritos Invites Consumers To Create an Xbox Live Game
Nike Plans To Stick With Vick
French's Seeks Mustard Love Stories
Canon Runs Photo Workshops at U.S. National Parks
Nationwide Creates Wet-Paint Buzz With Outdoor Ad
H&M Taps Roberto Cavalli For New Fashion Line
Wal-Mart's Newest Venture: Money Man To The Poor
McDonald's Lets Mom Bloggers Into The Kitchen
P&G Seeks Comedy Troupe For New TV Pilot
Pharma Outsourcing R&D To Free Up Marketing Dollars
Toyota's Scion Goes After Teens In Gaia
InVentiv Health Acquires Strategyx
Marketing Daily - Wednesday, June 20, 2007
Tyson Touts Antibiotic-Free Chicken In New $70M Push
Chick-Fil-A Picks Foundry Agency To Build Web Site
P&G's Old Spice Names Phoenix Sweatiest City
Hotel Offers All-You-Can-Eat Haagen-Dazs Suite
Jet Blue Tops In Satisfaction For Low-Cost Carriers
Parents Worry About TV Ads; Feel More In Control Online
Hyundai Accelerates Mobile Effort
Best Buy Earnings Tank, But Brand Positioning Solid
Reaching Ad Avoiders And Other Notes From Cannes
Marketing Daily - Tuesday, June 19, 2007
Ford Brings Back Taurus With Ads Focused On Safety
LG Pitches New Phone With Mobile TV Party
Wendy's Hires Advisors To Explore Sale
CSPI Predicts Demise Of Key Kellogg Kid Brands
Trojan Sticking With Controversial Condom Campaign
Minor League Baseball A Marketing Hit For VasoActive Ointments
Calvin Klein Jeans, Undies Get In Your Face ... In Print
Centrix Promotes Angela Holley To Director Of Marketing
Sony Pulling Plug On Sony Connect Online Music Store
Marketing Daily - Monday, June 18, 2007
The Nose Knows: Kate Moss Launches First Fragrance
Audi Launches New 'Truth In Engineering' Ads For Q7 SUV
Wal-Mart Seeks Dismissal Of Roehm Suit In Michigan
Mobil 1 Motor Oil Promo Touts High Perfomance Experience
GE Partners On eBay MasterCard
HBO Partners With Billabong To Promote 'John From Cincinnati'
DQ's Waffle Treats On Blizzard Pace
Limited Exec 'Trades Up' To Eddie Bauer
Pontiac Readies Next Phase Of Transformers Promo
HDTV Options Stymie Buyers, But 78% Plan To Buy Anyway
« Previous Entries