[Automotive] Audi's new campaign for the Q7 SUV position the vehicle as the antidote to the deficiencies of other makers' models. All spots lead to the Web site. Online 60-second spots broke Friday. TV breaks today. ...Read the whole story

[Entertainment] HBO is partnering with Aussie surf brand Billabong to create excitement for its new series "John From Cincinnati," featuring a family of surfers. The value HBO gives the show is underscored by its debut after "The Sopranos" finale. ...Read the whole story

[Restaurants] With summer not even here yet, Dairy Queen's new waffle bowl product line is shaping up to be the most successful product launch for the chain since the Blizzard, a near billion-dollar brand that made its debut in 1985. ...Read the whole story

[Retail] Eddie Bauer, which has been hunting for a new CEO for months, named Neil S. Fiske its new turnaround man. Fiske, who has a reputation for brand transformation, is currently CEO of Limited Brands' Bath & Body Works. He'll start in July. ...Read the whole story

[Automotive] Pontiac is continuing its social commerce strategy by taking an avatar from its Second Life virtual island Motorati and planting her with friends and a Pontiac Solstice on Maxim magazine's online site. ...Read the whole story

[Consumer Electronics] Americans plan to buy high-definition TVs, but are stymied by the options, Hitachi learned in its recent survey of the market. Still, 78% of consumers plan to move up to HDTV, and women are driving more purchases. ...Read the whole story