[Food] Tyson Foods is wrapping its fresh chicken in its first brand campaign since 2004. The $70 million push does double duty by making … Read the whole story
[Airlines] Despite the winter holiday travel nightmares, JetBlue held on to its top ranking for customer satisfaction among low-cost carriers, reports J.D. Power and … Read the whole story
[Research] Nearly 70% of parents worry their kids see too much advertising, reports the Kaiser Family Foundation, in a new survey on families and … Read the whole story
[Automotive] Hyundai is expanding a mobile campaign targeting 18- to-34-year-olds that features ringtones, music, multimedia Web content and text messaging. Read the whole story
[Retail] Best Buy, the nation's leading electronics retailer, posted disappointing first-quarter profits but says it is confident its problem-solving brand positioning will pay off. … Read the whole story
[Research] In a study released yesterday during Cannes, Microsoft Digital Advertising Solutions and Starcom MediaVest offered tips on reaching the so-called "Ad Avoiders" who … Read the whole story