[Pharmaceuticals] "Consumers want to go online to get information and they're doing it now more than ever," says the head of Prospectiv, which conducted a survey. "If you're a brand manager at a pharmaceutical company, you better do a pretty darn good job reaching out to consumers to pull them into your particular branded drug Web site or company Web site." ...Read the whole story

[Automotive] The study found that, whether or not maintenance work at dealerships was done right the first time, service personnel's willingness to talk to customers made a big difference. The difference is in how well service staff answers questions, explains the reasons for the work that was done and what the customer is being charged. ...Read the whole story

[Hospitality] The company hopes the ads will show off its new décor, including upgraded kitchens and more luxurious living rooms. The new positioning comes at a challenging time for the business travel segment. While business travel is on the rise, so is the number of rooms available. ...Read the whole story

[Restaurants] The cross-promotion with Warner Bros. generates publicity for the famous steak house as well as for the movie, which opens on Friday. One of the film's co-stars, Abigail Breslin, created The Palm's Summer Kids Menu--with the help of its executive chef. ...Read the whole story

[Food] The grassroots effort aims to educate consumers about the actual wheat content of competitive enriched wheat brands. It will also suggest that its breads--white and wheat--are just as crunchy as overtly whole-wheat bread. And it will have a tour, online and back-to-school components. ...Read the whole story

[Packaged Goods] Replens, which has rolled out its Intimate Options line nationally, is ready to break an ad campaign later this year. It says the product addresses a study that shows that, while 71% of women had used a lubricant, only 10% were very satisfied with the products they used. ...Read the whole story