[Automotive] The Rogue pre-launch program, "Ultimate L.A. Rogue Trip," centers on a concert on the Fox sound stage by Carlos Santana and others. The program, via ePrize, dangles an all-expenses-paid trip for two to see Santana perform live at Nissan Live Sets on Yahoo Music. ...Read the whole story

[Retail] Blockbuster's Total Access program seems to be cleaning its clock, with Netflix announcing over the weekend that it would lower its prices by $1 per month. And Monday, it said its membership--which has grown at an amazing seven-year compound annual growth rate of 79%--actually fell in the quarter. ...Read the whole story

[Financial Services] Programs that help consumers handle debt should appeal to most Americans, since 52.1% of adults who report they "Always or Usually" carry credit card debt and 54% of those with a second mortgage are among those identified in a survey as most uncomfortable with personal debt. ...Read the whole story

[Airlines] The new campaign, featuring an animated icon of a woman sleeping on an airborne feather, touts the carrier's new "international business class" and its flat beds, upgraded wine list and menu. It's the latest carrier to attempt to stand out from the rest. ...Read the whole story

Trying to measure the type of ad most effective for placement in video games has been challenging. Most of what Madison Avenue knows is based on gut feelings rather than facts, but new research reveals it doesn't take long for gamers to engage with an ad, so long as it is placed properly. ...Read the whole story