[Beverages] The ANA's Bob Liodice couldn't say enough about his former board member: "He has such a great marketing sense and savvy. He has … Read the whole story

[Automotive] The agreement gives Ford exclusive automotive product integration in Our Stories Films. Says an industry analyst: "Long-term deals allow more seamless integration with … Read the whole story

[Financial Services] Jane Zalutsky, first vice president of experiential marketing, says WaMu Live is new--but that the bank has been involved with various music … Read the whole story

[Beauty] Coty says the ad campaign will not include Internet TV or online video ads. That's taking a risk, say analysts, who agree mass … Read the whole story

[Financial Services] Customers especially like being directed to customized microsites that speak specifically to their needs. There is currently a good opportunity for marketers … Read the whole story