Marketing Daily Issues for July 2007

Marketing Daily - Tuesday, July 17, 2007
P&G To Market Water Kit Used In Developing Nations To Americans by Karl Greenberg
IHOP CEO To Apply 'Brand Focus' To Applebee's by Nina Lentini
Survey: Pharma's DTC Marketing Embraces Web by Tanya Irwin
Mattel Earnings Up, But It's Tough For U.S. Dolls by Sarah Mahoney
Presidential Candidate Brands Sell Better Offline Than On by Laurie Sullivan
Burger King Campaign To Support 'Simpsons Movie'
Ads To Support Tyson's Any'tizers Launch
Steak-umm Dangles Sony Unit In Recipe Contest
Call For Entries: Excellence In Advertising On Radio
Making Value In Agency Relationships Actionable Commentary by Steve Fajen
Marketing Daily - Monday, July 16, 2007
Newell Rubbermaid Snags P&G Marketing Veteran by Karl Greenberg
'Kaiser Karl,' Coty Launch Lagerfeld Fragrance Line by Emily Burg
Marketing Bloggers Publish 'The Age Of Conversation' by Nina Lentini
Energizer Sees Consumer Care Growth With Playtex Buy by Karl Greenberg
Michelotti Joins Davie Brown Talent As Brand Director
P&G Promotes Swiffer Via Network Partnership
Everlast, International Boxing Ink Deal
Marketing Daily - Friday, July 13, 2007
New Mazda Site Takes Shoppers To Check-Signing Point by Karl Greenberg
Irish Whiskey, Tequila Led Spirited Sales Growth in '06 by Karlene Lukovitz
American Airlines, MasterCard Pair For 'Bourne' Contest by Emily Burg
Discount Retailers See Modest Gains; Department Stores Tank by Tanya Irwin
Wrigley's Chews It Over With The NBA, Inks A Deal by Karl Greenberg
Accidents, Digital Billboards Unrelated, Study Finds by Erik Sass
Burke Ascends To CMO At Visa
Ocean Spray Launches Cranberry Recipe Contest
Marketing Daily - Thursday, July 12, 2007
Honda's Acura In Race To Boost Rep As Performance Luxury by Karl Greenberg
Clearasil Breaks Out With 'Confidence-Causing' Campaign by Nina Lentini
J.D. Power Ranks Hummer Site Most User-Friendly by Karl Greenberg
Study: Mature Market Drives Multi-Channel Retention Efforts by Tanya Irwin
General Mills To Sponsor Nicholson Movies On AMC by David Goetzl
Wal-Mart Moving Into YouTube's Neighborhood
Cadbury Strengthens Distribution Line With Buy
Mars Launches First 3 Musketeers Line Extension
Might Blackberry Best iPhone? Commentary by Emily Burg
Marketing Daily - Wednesday, July 11, 2007
Subaru Midwifes Legend Rebirth In Multi-Part Campaign by Karl Greenberg
Study Compares Short, Long Of Branding Strategies by Nina Lentini
Herbal Essence Snags 2007 ReBrand 100 Global Award by Karlene Lukovitz
Home Depot, Sears Sales Reports For June Lower The Bar by Sarah Mahoney
Diageo Launches Grassroots Phase of Captain Morgan Effort by Karl Greenberg
Still In Consumer Feedback Mode, Dell Launches New Brand by Emily Burg
P&G Old Spice Ad Is The Pits--Seriously
7-Eleven Offers Free Slurpees To Celebrate 80th Birthday
KFC Commissions Unique Mural To Intro Product
Subway Gets Props For Listing Calories On Menu
Sonic, TBS Pair To Promote Their Late-Hour Features
Marketing Daily - Tuesday, July 10, 2007
Coke Is It For Daytona 500's 50th Anniversary by Karl Greenberg
Consumers Seek Authenticity In Cause-Related Marketing by Sarah Mahoney
Patrón Adds Viral Marketing With Online Social Community by Emily Burg
Bradley Launches Ads For Its Hot Flash Remedy by Tanya Irwin
Mid-July, And MLB Launches Post-Season Marketing by Karl Greenberg
New Oxy Acne Treatment Ads Aim To Tickle Dudes' Funny Bones by Nina Lentini
Toyotas Most Researched At KBB.com
Papa John's, Coke Team For Summer Promo
Limited Sells Off Apparel Brands
Mironov Named CMO At Enthiosys
Cadient Group Adds Key Executive
Wal-Mart In Quirky Harry Potter Promo
Marketing Daily - Monday, July 9, 2007
Toyota Lexus Campaign To Link Mobile Shoppers With Dealers by Karl Greenberg
Ad Spend In Online, Console Games Set To Explode by Karl Greenberg
Wendy's: Here's the Beef ... And the Pork by Tanya Irwin
Merged Bank of New York Mellon Readies Branding Campaign by Tanya Irwin
Jack In The Box, Ripple Expand In-Store Content by Emily Burg
Philly Ads Shift Focus From Families To Cosmopolitan Fun by Nina Lentini
Nissan Extends Copa Nissan Sudamericana
Aflac Backs Nascar Through '10
Adidas Signs On To Earnhardt Jr. Sponsorship
Marketing Daily - Friday, July 6, 2007
Chevy Highlights Earth-Friendliness In New Campaign by Karl Greenberg
Concerted Efforts For 'Live Earth' Rest On Marketers' Backing by Nina Lentini
Diageo: If One Brand Ambassador Works, Why Not Ten? by Karlene Lukovitz
'Look Who's In Hanes Undies: Cuba Gooding, Michael Jordan by Nina Lentini
MasterCard Steps Up To Plate In MLB Promotion by Karl Greenberg
Fast Retailing Confirms Its Eye's On Barneys
Samsung Launches Digital Music Service
CVC Capital To Buy Samsonsite
Papa John's Doing It Up Big on 7/7/07
Marketing Daily - Thursday, July 5, 2007
June Saw Auto Sales Busting Out All Over by Karl Greenberg
Dunkin' Donuts Dives Into Iced Tea Mania by Karlene Lukovitz
Untapped Niches Remain for Affinity Credit Cards by Tanya Irwin
Nokia Bumps Lenovo From No. 1 On Greenpeace's List by Emily Burg
Automakers 'Incentify' Minivan Sales In June by Karl Greenberg
Political Advertising Eating Up Cable News Inventory by David Goetzl
Brand Communications Firm Launches Green Unit by Fern Siegel
WaMu, Madison Square Garden In Multi-Year Deal
Omnicom Unit Buys Direct Response Agency
Camping World To Sponsor Watkins Glen IndyCar Race
Ford Europe Launches Mondeo Ads
Bravo, Coke Enterprises Terminate Pact
Marketing Daily - Tuesday, July 3, 2007
Mitsubishi Unit Eyes Touchdown With Expanded AFL Sponsorship by Karl Greenberg
Golfer Furyk, Johnnie Walker Link Up For Promotion, Sweepstakes by Nina Lentini
Taco Bell Out With Unique Spot For New Taquitos by Nina Lentini
Marketers Offered Online Look At Mom-Think by Laurie Petersen
P&G To Parents: All You Need Is Luvs
Red Truck Wines Puts Young Artists On The Road
Peapod Launches Largest Direct Mail Effort
Nestlé's Novartis Acquisition Is Complete
Microbrewery Is Out With Git-R-Done Beer