Marketing Daily Issues for July 2007
Marketing Daily - Tuesday, July 17, 2007
Burger King Campaign To Support 'Simpsons Movie'
P&G To Market Water Kit Used In Developing Nations To Americans
Making Value In Agency Relationships Actionable
Ads To Support Tyson's Any'tizers Launch
Steak-umm Dangles Sony Unit In Recipe Contest
Call For Entries: Excellence In Advertising On Radio
IHOP CEO To Apply 'Brand Focus' To Applebee's
Survey: Pharma's DTC Marketing Embraces Web
Mattel Earnings Up, But It's Tough For U.S. Dolls
Presidential Candidate Brands Sell Better Offline Than On
Marketing Daily - Monday, July 16, 2007
Newell Rubbermaid Snags P&G Marketing Veteran
'Kaiser Karl,' Coty Launch Lagerfeld Fragrance Line
Michelotti Joins Davie Brown Talent As Brand Director
P&G Promotes Swiffer Via Network Partnership
Everlast, International Boxing Ink Deal
Marketing Bloggers Publish 'The Age Of Conversation'
Energizer Sees Consumer Care Growth With Playtex Buy
Marketing Daily - Friday, July 13, 2007
Burke Ascends To CMO At Visa
New Mazda Site Takes Shoppers To Check-Signing Point
Ocean Spray Launches Cranberry Recipe Contest
Irish Whiskey, Tequila Led Spirited Sales Growth in '06
American Airlines, MasterCard Pair For 'Bourne' Contest
Discount Retailers See Modest Gains; Department Stores Tank
Wrigley's Chews It Over With The NBA, Inks A Deal
Accidents, Digital Billboards Unrelated, Study Finds
Marketing Daily - Thursday, July 12, 2007
Wal-Mart Moving Into YouTube's Neighborhood
Honda's Acura In Race To Boost Rep As Performance Luxury
Clearasil Breaks Out With 'Confidence-Causing' Campaign
Might Blackberry Best iPhone?
Cadbury Strengthens Distribution Line With Buy
Mars Launches First 3 Musketeers Line Extension
J.D. Power Ranks Hummer Site Most User-Friendly
Study: Mature Market Drives Multi-Channel Retention Efforts
General Mills To Sponsor Nicholson Movies On AMC
Marketing Daily - Wednesday, July 11, 2007
P&G Old Spice Ad Is The Pits--Seriously
Subaru Midwifes Legend Rebirth In Multi-Part Campaign
7-Eleven Offers Free Slurpees To Celebrate 80th Birthday
Sonic, TBS Pair To Promote Their Late-Hour Features
Subway Gets Props For Listing Calories On Menu
KFC Commissions Unique Mural To Intro Product
Study Compares Short, Long Of Branding Strategies
Herbal Essence Snags 2007 ReBrand 100 Global Award
Home Depot, Sears Sales Reports For June Lower The Bar
Diageo Launches Grassroots Phase of Captain Morgan Effort
Still In Consumer Feedback Mode, Dell Launches New Brand
Marketing Daily - Tuesday, July 10, 2007
Coke Is It For Daytona 500's 50th Anniversary
Toyotas Most Researched At KBB.com
Limited Sells Off Apparel Brands
Wal-Mart In Quirky Harry Potter Promo
Consumers Seek Authenticity In Cause-Related Marketing
Papa John's, Coke Team For Summer Promo
Cadient Group Adds Key Executive
Mironov Named CMO At Enthiosys
Patrón Adds Viral Marketing With Online Social Community
Bradley Launches Ads For Its Hot Flash Remedy
Mid-July, And MLB Launches Post-Season Marketing
New Oxy Acne Treatment Ads Aim To Tickle Dudes' Funny Bones
Marketing Daily - Monday, July 9, 2007
Toyota Lexus Campaign To Link Mobile Shoppers With Dealers
Ad Spend In Online, Console Games Set To Explode
Nissan Extends Copa Nissan Sudamericana
Aflac Backs Nascar Through '10
Adidas Signs On To Earnhardt Jr. Sponsorship
Wendy's: Here's the Beef ... And the Pork
Merged Bank of New York Mellon Readies Branding Campaign
Jack In The Box, Ripple Expand In-Store Content
Philly Ads Shift Focus From Families To Cosmopolitan Fun
Marketing Daily - Friday, July 6, 2007
Chevy Highlights Earth-Friendliness In New Campaign
Fast Retailing Confirms Its Eye's On Barneys
Samsung Launches Digital Music Service
CVC Capital To Buy Samsonsite
Papa John's Doing It Up Big on 7/7/07
Concerted Efforts For 'Live Earth' Rest On Marketers' Backing
Diageo: If One Brand Ambassador Works, Why Not Ten?
'Look Who's In Hanes Undies: Cuba Gooding, Michael Jordan
MasterCard Steps Up To Plate In MLB Promotion
Marketing Daily - Thursday, July 5, 2007
June Saw Auto Sales Busting Out All Over
Dunkin' Donuts Dives Into Iced Tea Mania
Bravo, Coke Enterprises Terminate Pact
Ford Europe Launches Mondeo Ads
Camping World To Sponsor Watkins Glen IndyCar Race
Omnicom Unit Buys Direct Response Agency
WaMu, Madison Square Garden In Multi-Year Deal
Untapped Niches Remain for Affinity Credit Cards
Nokia Bumps Lenovo From No. 1 On Greenpeace's List
Automakers 'Incentify' Minivan Sales In June
Political Advertising Eating Up Cable News Inventory
Brand Communications Firm Launches Green Unit
Marketing Daily - Tuesday, July 3, 2007
P&G To Parents: All You Need Is Luvs
Mitsubishi Unit Eyes Touchdown With Expanded AFL Sponsorship
Red Truck Wines Puts Young Artists On The Road
Peapod Launches Largest Direct Mail Effort
Nestlé's Novartis Acquisition Is Complete
Microbrewery Is Out With Git-R-Done Beer
Golfer Furyk, Johnnie Walker Link Up For Promotion, Sweepstakes
Taco Bell Out With Unique Spot For New Taquitos
Marketers Offered Online Look At Mom-Think
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