Marketing Daily Issues for August 2007

Marketing Daily - Friday, Aug. 31, 2007
A&P Signs Starbucks; But First, It Sues YouTube Rappers by Sarah Mahoney
Brown-Forman Finds Brand Success In Healthier Economies by Nina Lentini
Nikon Unveils New Cameras, But Plans No New Marketing by Laurie Sullivan
Body Care Products Show Nearly 10% Two-Year Gain by Karlene Lukovitz
Insurance Companies Embrace Internet Marketing by Tanya Irwin
Sunoco Dangles Custom Chopper In Sweepstakes
The Dawn Of The Bagless Supermarket
Marketing Daily - Thursday, Aug. 30, 2007
Motorola Focuses Spotlight On Brand At Film Festival by Laurie Sullivan
Bacardi Launches First Campaign For Grey Goose Vodka by Nina Lentini
Fit Consumers Are Smarter Consumers With Fat Wallets by Karlene Lukovitz
Sears, Chevy Tops In Nielsen's New Placement Ratings by Sarah Mahoney
Study Finds Data Breaches Damage Brand's Equity by Tanya Irwin
A 'Pie In The Sky' Idea Combines Domino's, Kraft Brands by Nina Lentini
Wendy's Says Baconators Selling Like Hot Cakes
Diageo Seeks 'Twin City Of Bushmill' In U.S.
Fewer Smokers Pushes Philip Morris Out Of Altria
Valvoline Deal Gives Sears Nascar Presence
ANA Extends Multicultural Awards Deadline
Marketing Daily - Wednesday, Aug. 29, 2007
8 Of 10 Americans Know About Blogs; Half Visit Them Regularly by Adrienne W. Fawcett
Miller Lite Auctions Game-Day Home Visits By Ex-Football Greats by Nina Lentini
'Natural' Personal Care Market To Reach $10.2 Billion by Sarah Mahoney
Puma Unveils Bold Campaign Of 'Energized Elegance' by Laurie Sullivan
KFC Targets The Nostrils Of Hungry Office Workers by Nina Lentini
Embedded Real-Time Info Could Target Travelers by Laurie Sullivan
Clarifications
Subprime Mortgage Turmoil Could Affect Web Firms
Dodge Plans Scrapbook Feat For Grand Caravan Launch
Marketing Daily - Tuesday, Aug. 28, 2007
Marketers Team Up With College, Pro Football League, Teams by Nina Lentini
Vick Plea Not Expected To Hurt Athletic Shoe Sales by Sarah Mahoney
Borders Targets Loyal Customers With Coupon Deals by Laurie Sullivan
Red Lobster Freshens Web Site To Extol Brand Position by Karl Greenberg
Campari Unveils Commissions Initiative, Targeting Artists by Nina Lentini
Acer's Gateway Buy Makes It 3rd-Largest PC Vendor
Kimberly-Clark Compiling 'Dicho-nary' In Hispanic Promo
Hyundai, Clorox Join WeatherReady Tour
Call For Entries In ReBrand Awards Contest
Chipotle Mexican Grill Donates To Farm Aid
Marketing Daily - Monday, Aug. 27, 2007
Subaru's Raft Of New Ads Targets Yet Ties Together Brand Image by Karl Greenberg
Heinz Is On A Roll ... And A Hot Dog ... And Some Fries ... by Nina Lentini
Ann Taylor Plans To Cozy Up To Boomer Broads by Sarah Mahoney
Intel's Global Campaign Brings Focus Back To Processors by Laurie Sullivan
Non-Traditional Financial Services Expected To Double By 2011 by Tanya Irwin
P&G's Pringles Teams With Nascar Racer
Krispy Creme Realigns Executive Team
Ohio State Basketball Star Signs Deal With Topps
Green Stores Add To Marketers' Bottom Line Commentary by Leeann Hall
Marketing Daily - Friday, Aug. 24, 2007
Tweens, Parents Have Similar Attitudes About Healthy Lifestyles by Karlene Lukovitz
Satisfaction Study Again Puts Virgin Mobile At Top Of Prepaids by Laurie Sullivan
Edmunds.com, Saturn Seek Citizen Journo For Promotion by Karl Greenberg
Shoppers Expect Seamless Cross-Channel Experience by Sarah Mahoney
Integrated Campaign Launches For Murine Earigate by Karl Greenberg
J Lo Gives P&G's Secret Brand A Boost
Caribou Iced Coffee To Hit Stores Next Week
Tie-In Marketing Boosted 'Simpsons Movie' Attendance
Marketing Daily - Thursday, Aug. 23, 2007
Nissan Ties Up College Football Sponsorship Deals by Karl Greenberg
Report: Top Drugs Compromised by Online 'Brandjackers' by Tanya Irwin
Reebok Makes 'Move' To Regain Lost Market Share by Sarah Mahoney
IBM: Opt-In Message Model Less Intrusive, More Relevant by Laurie Sullivan
CKE Launching 'Flat Buns' Campaign For Carl's Jr. Patty Melt by Nina Lentini
Toyota Taps Shop To Support Future Farmers Effort
McDonald's Franchisee Celebrates Big Mac's 40th
Direct Marketers Spend $350K To Woo Government
Consumers May Be Burning Out On Gift Cards
Marketing Daily - Wednesday, Aug. 22, 2007
Latin Influence Reaching Fever Pitch Within Food, Beverages by Karlene Lukovitz
Philip Morris To Test Marlboro Moist Smokeless Tobacco by Karl Greenberg
Target Remains Solid With Middle-Class Bargain Hunters by Sarah Mahoney
Bloggers Key Marketing Aid For Wizarding World Theme Park by Laurie Sullivan
New Orleans Launches Web Push To Lure Travelers Back by Karl Greenberg
General Mills Intros Green Giant Health Blends by Nina Lentini
Campbell Soup Taps VP/Corporate Strategy
FDA Eyes Distraction From Risks In TV Drug Ads
Buoyed By Golf Sales, Dick's Scores In Second Quarter
Unilever's Dove, 'Heroes' Actress In Emmy-Linked Promo
Kellogg's Special K Adds Protein Water Mix To Line
Marketing Daily - Tuesday, Aug. 21, 2007
Study: Global Market For Mobile Nav Units More Than Doubled by Karl Greenberg
A-B Gets Marketing Rights To Nutraceutical Water Line by Nina Lentini
Lowe's Lowers Outlook As Gloom Of Housing Market Deepens by Sarah Mahoney
Loyalty Cards Improve Patient Prescription Compliance by Tanya Irwin
Time Warner Plan Would Let National Brands Target Locals by Laurie Sullivan
Massage Device Sales To Spike As Stress Wears Us Out by Karl Greenberg
Paramount Pix, DreamWorks To Support HD DVD Standard
Biggers Brings Ideas To The Marketing Arm
Pepsi JV Buys 80% Of Ukraine Juice Company
McDonald's Rolls Out Third Pounders
Hardee's Offers Consumers Free Fries This Friday
Marketing Daily - Monday, Aug. 20, 2007
Nissan Inks Integrated Sponsorship Deal With An Entire City by Karl Greenberg
McDonald's Testing Flavor Shots To Spike Interest In Beverages by Nina Lentini
Consumers Will Pay More If Vehicle Audio Wears A Brand by Karl Greenberg
Staples Launches 'Dude, Here's My Card' Service by Sarah Mahoney
Connecticut Bars 'Distasteful' Marketing
Bath & Body Works Promotes McDonald
MasterCard, US Airways Offer Discount Travel
Where It Begins ... And Goes On And On ... Commentary by Nina Lentini