Marketing Daily
Friday, August 10, 2007
  • Lexus, Buick Share Dependability Rank

    [Automotive] Domestic brands also took second (Cadillac) and third (Mercury) place in J.D. Power's study, based on responses from more than 53,000 original owners … Read the whole story

  • ConAgra Targets New Kind Of 'Picky People' In DTC Campaign

    [Food] Peter Pan's new packaging varies slightly from the old. The jar is less tapered, and a 100% guarantee as well as the phrase … Read the whole story

  • Easy Breakfast Options, Yogurt, Healthy Snacks Show Gains

    [Research] These categories saw household penetration rates go up one or more percentage points over the past few years. The rest of the big … Read the whole story

  • July Retail Sales: Smells Like Teen Boredom

    [Retail] "Shoppers might feel some relief from high gasoline prices, but it's unlikely to generate much of a bounce in back-to-school spending and beyond," … Read the whole story

  • With Movielink, Blockbuster 'Pushes Back' At Netflix

    [Technology] One analyst calls the deal a defensive move that complements Total Access, Blockbuster's service that allows customers to receive DVD rentals through the … Read the whole story

  • Canon Campaign Will Have NYC Seeing Doubles During Tourney

    [Electronics] The company will use look-alikes of tennis star Maria Sharapova to tout its PowerShot line and its "Face Detection Technology." The effort, centered … Read the whole story