[Automotive] Mitsubishi worked with its dealer association to create a top-down integrated campaign designed to avoid having a seasonal tagline. The automaker's retail ad … Read the whole story

[Retail] The NPD Group survey finds a dramatic shift in the start of back-to-school spending this year. Just a fifth of those polled had … Read the whole story

[Financial Services] While some analysts believe brands can't possibly benefit from the good deed, others suggest that informed and educated cardholders will make companies … Read the whole story

[Research] Value for the money and reliability are the most important factors for brand advocates in making a purchase. Social marketers should target this … Read the whole story

[Automotive] "For us, the virtual world is the next generation of the Internet," says Scion's interactive marketing manager, adding that virtual worlds like Second … Read the whole story