Wednesday, August 22, 2007
  • Latin Influence Reaching Fever Pitch Within Food, Beverages

    [Research] Kraft, General Mills, Kellogg and Unilever all have ambitious programs trying to reach Hispanic consumers. That's not even touching on the innumerable, ambitious efforts being unfurled to capitalize on non-Hispanics' increasing passion for both "mainstream" and more adventurous Hispanic-influenced food and drinks. "The yearning to experiment with all foods Hispanic has practically become a Latin fever in the United States," says Packaged Facts. ...Read the whole story

  • Philip Morris To Test Marlboro Moist Smokeless Tobacco

    [Packaged Goods] A company spokesperson says the new product will arrive in mid- to late October, with promotional activity at retail, and via direct mail and Internet. "The product will be merchandised in the smokeless tobacco category, but also on cigarette fixtures," he says. It's part of PM's growth beyond cigarettes. Last year, it launched Taboka Tobaccopaks and last month, Marlboro Snus. ...Read the whole story

  • Target Remains Solid With Middle-Class Bargain Hunters

    [Retail] Just a week ago, Wal-Mart complained that the uncertain economy was bad for business, but Target's doing just fine. One equity research chalks it up to "retail slumming. Shopping at Wal-Mart is like making a trek through the mountains, while Target is bright and cheery. Consumers don't feel like they're slumming there." ...Read the whole story

  • Bloggers Key Marketing Aid For Wizarding World Theme Park

    [Entertainment] "The key influencers of the Harry Potter brand are living and breathing 24 hours a day on the Internet," says Universal Orlando Resort's vice president/new media partnerships at Universal Orlando Resort. Sites like MuggleNet.com and HarryPotter.com provide a strong marketing connection between the Harry Potter brand and the zillions of fans worldwide. ...Read the whole story

  • New Orleans Launches Web Push To Lure Travelers Back

    [Tourism] The campaign includes banner ads running on an array of properties from nytimes.com and wsj.com to Gawker.com, online travel channels and, of course, LonelyPlanet.com. "There will also be a social-networking element," she says, "where people can be engaged, not just click through, so we can get them involved to talk about what they would do in the city." ...Read the whole story

  • General Mills Intros Green Giant Health Blends

    [Food] The consumer food products giant is leveraging consumers' twin desires for healthier eating and more convenience by introducing new frozen vegetable blends with sauce that are targeted toward Boomers. General Mills plans a marketing and promotion campaign, which will include print advertising, online and in-store media support, and coupons. ...Read the whole story

  • Campbell Soup Taps VP/Corporate Strategy

    Campbell Soup has appointed Kirk Elliott vice president/Corporate Strategy. Elliott, 47, will be responsible for Campbell's strategic planning process and for advancing major strategic initiatives, and licensing. He will report to Carl Johnson, Campbell's senior vice president/chief strategy officer. Elliott joins Campbell from Elliott Oriental Medicine in San Diego, a company he founded in 2005. Prior to that, Elliott spent eight years at Nabisco International, Inc. in business development, planning, and line management, culminating in a role as Managing Director, Nabisco Taiwan, Hong Kong & Asia Export.--Karl Greenberg ...Read the whole story

  • FDA Eyes Distraction From Risks In TV Drug Ads

    The Food and Drug Administration is planning to study whether upbeat images in TV ads for drugs distract viewers from the drugs' risks. The announcement, posted to the FDA Web site, comes on the heels of a study published in the New England Journal of Medicine that suggested the agency's drug-ad enforcement has steadily declined. Total spending on pharmaceutical promotion grew from $11.4 billion in 1996 to $29.9 billion in 2005. Although during that time spending on direct-to-consumer advertising increased by 330%, it made up only 14% of total promotional expenditures in 2005. The FDA says it plans to study ... ...Read the whole story

  • Buoyed By Golf Sales, Dick's Scores In Second Quarter
  • Unilever's Dove, 'Heroes' Actress In Emmy-Linked Promo
  • Kellogg's Special K Adds Protein Water Mix To Line