[Automotive] "There's a high level of engagement and passion among SEC fans, and an exclusive automotive presence allows us to create an 'ownable' segment … Read the whole story

[Pharmaceuticals] MarkMonitor says pharma companies should take responsibility for protecting their brands online in order to preserve the integrity of their brands, their reputations, … Read the whole story

[Retail] The shoemaker seems to have lost sight of its target market, says one analyst, and is struggling in a retail market that is … Read the whole story

[Technology] The model would rely on dynamically inserting messages into the media content based on programming and consumer profile, says an IBM practice leader. … Read the whole story

[Restaurants] A popular rap song, "I Like Flat Buns," was created as a radio spot for the launch of a similar product at Hardee's … Read the whole story