Monday, August 27, 2007
  • Subaru's Raft Of New Ads Targets Yet Ties Together Brand Image

    [Automotive] Todd Turner, president of Car Concepts, Los Angeles, says Subaru has stayed profitable in the U.S. market by avoiding a head-on collision with mass-market brands. "In a way they are the ultimate niche marketer," he says. "Each vehicle is designed and marketed to a specific group. Because they don't have the budget of, say, Toyota, they have to be a lot more creative in how they reach those consumers, and they have done a great job in doing that with advertising and sponsorship programs." ...Read the whole story

  • Heinz Is On A Roll ... And A Hot Dog ... And Some Fries ...

    [Food] With 1Q 08 sales up 9% and more than 200 new products and innovations in the pipeline, the company plans to spend the balance of $100 million it committed to spend in marketing in '07 and '08 in non-traditional media. CMO Andrew Towle tells Marketing Daily: "We have become especially good at determining targets." ...Read the whole story

  • Ann Taylor Plans To Cozy Up To Boomer Broads

    [Retail] With a new CMO on board, the company says it has what it takes to crack the code despite failed attempts by other retailers to cater to women over 40. One Boomer expert agrees. "It's a natural," says Carol Orsborn of Fleishman-Hillard's FH Boom, "because it's already a brand Boomer women trust." While women have drifted away from the brand, "these women like being directly marketed to, and they'll be inclined to give it a try." ...Read the whole story

  • Intel's Global Campaign Brings Focus Back To Processors

    [Technology] The U.S. campaign, which launched last week, primarily focuses on Intel Centrino processor technology but also supports Intel Core2 Duo processors outside the U.S. in select countries. While Intel ran ads last year directed toward tech-savvy consumers, the company says these ads aim at the mainstream audience. ...Read the whole story

  • Non-Traditional Financial Services Expected To Double By 2011

    [Financial Services] "Once you cantilever out, you become a totally free agent," says the author of a report on the "unbanked and underbanked." "You're not susceptible to the branding of not only a particular institution, but the entire category." These consumers find ways around the need for traditional banking services. Future growth areas? Prepaid debit cards and online Peer-2-Peer lending are two. ...Read the whole story

  • P&G's Pringles Teams With Nascar Racer

    Procter & Gambles' Pringles has partnered with Nascar racer Jimmie Johnson to launch the Pringles VIP Race Weekend Sweepstakes. The promo dangles a trip for four to the Ford Championship Weekend at Homestead-Miami Speedway and an all-expenses-paid, three-day/two-night trip to the Ford Championship Weekend. The winner also gets to meet Jimmie Johnson as he prepares to defend his 2006 Nextel Cup title. Consumers must purchase the limited-edition Pringles cans or sign up at Pringles.com. --Karl Greenberg ...Read the whole story

  • Krispy Creme Realigns Executive Team

    Krispy Kreme Doughnuts, Inc. has given Jeff Welch and Steve Lineberger, current members of the company's executive team, additional responsibilities as part of a realignment of the retail operations. The two will take on expanded responsibilities in the franchise and company stores business segments. Welch will become senior vice president/general manager of global franchise operations and development. Welch is former vice president/franchising and business development for what is now Yum! Brands, Inc. He was once vice president of international real estate with The Home Depot. Lineberger will become senior vice president/general manager of U.S. company operations. Lineberger has been heading ... ...Read the whole story

  • Ohio State Basketball Star Signs Deal With Topps

    Former Ohio State star basketball player Greg Oden signed a three-year contract worth at least $3 million to become a spokesman for trading card company Topps Co. This represents the first endorsement deal signed by Oden, according to the player's Web site. The deal grants Topps exclusives rights to use Oden's autograph and memorabilia on trading cards, as well as his image on packaging and advertising. Topps will also take part in joint branding and marketing efforts, including the creation of Oden's official Web site. Still to be determined is what team Oden will be on when his card is ... ...Read the whole story

Green Stores Add To Marketers' Bottom Line

When it comes to the maintenance of retail locations, it is the retailer, not the owner of the space, who withstands the worst of these expenses. For marketers, that can mean a positive effect on budget ...More


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