Marketing Daily Issues for September 2007
Marketing Daily - Friday, Sept. 28, 2007
Domestic Or Import? First Decision Likely To Stick
Starbucks, Pepsi Pushing Deeper Into Other Lands
Freeland Joins IRI As President/CEO
Jay Advertising Hangs New Shingle
Ford's Poore To Take Marketing Help At Nissan
Jones Soda's Dirt, Perspiration Flavors Honor Seahawks
Beam To Those Who Link Tequila To College: We Want You Back
Creative Marketing Apps Abound At San Diego DEMOfall
Big Brands 'Get Smaller' So They Can Stay Big
Peacock Lends Color To Anheuser-Busch Marketing
Marketing Daily - Thursday, Sept. 27, 2007
P&G Taps Beanstalk For Licensing Work
Chrysler Launches Jeep 2.0 To Engage Socializers
WWE Expanding Throughout World
P&G's New Concept: Dish Soap AND Air Freshener
Walk Of Fame Gains Orville, Chick-Fil-A
Spirit Airlines' New Look Takes Off
Virtual Worlds Of Kids Are A Marketer's Dream ... Probably
Wal-Mart Steps Up Its Green Game
VW Tells American Consumers: Up The Dieselution
DirecTV, Barclays Partner for New Rewards Visa Card
Soon, All Advertising All The Time On TV, Mobile, Web
Marketing Daily - Wednesday, Sept. 26, 2007
Marketers, Learn What You Can, Cannot Control Online
For Now, America Must Live Without Armani Phones, TV
Lenovo Campaign Lands At LAX With Focus On Quality
Walk Of Fame Winners To Be Immortalized In Icon Museum
Fresh & Easy Neighborhood Market Shows A Little More Leg
Anheuser-Busch: Healthy Pomegranates Get Tipsy, Too
Today's Marketers Must Tread A Media Minefield
Betty Crocker Leading The Way To Soul Food
Marketing Daily - Tuesday, Sept. 25, 2007
QVC's Brand Plan: Own The Letter Q
General Mills Promotes Powell To CEO
Wilhite Resigns From Hyundai
CBS Puts Ads For New Show In Laundromats
GM Ad Plans On Target Despite Strike
Panelists Laud Defensive Branding To Curtail Online Damage
TV Guide Campaign Designed To Give Viewers Their 'Fix'
Meijer Launches E-Commerce Site
Marketing Practices Should Not Be Defined By Media
Halloween Doesn't Look Too Scary For Sales
Marketing Daily - Monday, Sept. 24, 2007
Gap Hires Designer Oldham To Run Old Navy
Chrysler Launches Campaign For Town & Country Minivan
Wrangler, Turning 60, Races From Nascar To Barneys
Maybelline, Nexxus, St. Ives, Coty Back Hearst Inserts
Study Finds Record Levels Of Antimicrobial Launches
Baby Cribs Recalled, Mattel Tells China It's Sorry
Affinitive Launches 'The World'
College Student To Pizza Hut: Pls Snd Cpn 4 Med 2Tpg Pie
Marketers Think Pink for Breast Cancer Awareness
Honda Breaks Corporate Campaign, First With Network TV In Years
Estee Lauder Leverages Mustang Mania For Men's Fragrance
Marketing Daily - Friday, Sept. 21, 2007
Pizza Hut Names Niccol Its CMO
Ad Spend: Net Up 23%; National Mags Show Nice 8.4% Gain
Clarification: Halo 3
Verizon Wireless, WeatherBug Ink Deal
Borders, Sony Expand Digital Book Deal
'I Love New York' Revival To Target Whole State
Credit Blues Likely To Grinch Up Retailers' Holidays
Ford's Top Marketing Exec Retiring
Forecast: Opportunity Lies In Supercharged CUV Segment
$15M Supports Hornitos Tequila Repositioning, Line Extensions
Students Vie To Bring Band To Campus In AT&T Stunt
Study: Gen Y Shoppers Drawn To Greener Marketers
Extreme Price Shoppers Don't Hurt Profits
Marketing Daily - Thursday, Sept. 20, 2007
Okay, So There Are No Plug-In Hybrids, But 25% Might Buy One
Wendy's Asked To Reconsider Helium Commercial
Nissan, ESPN Team Up Again For Gridiron Blowout Tour
Somerman Is Del Taco's Brand New CMO
Gillette Gets Promo Yardage From Cleveland Browns Player
Kellogg Ups The Ante On 'Special K Challenge'
P&G To Welcome Public's Business With Charmin Promo
Environmentalist Group Sets Its Sights On Air Freshener Hazards
Diageo, Zagat To Offer Guide To Drinking Well
Survey: More Retailer Dollars Being Spent Across Channels
Celestial Seasons Perks Up Packaging, Moves Into ... Coffee?
Marketing Daily - Wednesday, Sept. 19, 2007
Xbox's 'Halo 3' Is A Campaign Of Monumental Proportions
Best Buy Results: Computers Strong, Appliances Weak
P&G Enlists Ryan Seacrest In Promotion
Dale Earnhardt Jr. Debuts Candy Bar
Burger King Taps Ramirez For EVP/Global Operations
Older Travelers Rely Most Heavily On Trusted WOM
Call For Entries: The Effie Awards
Texas Instruments Ignites Major Push For DLP HDTVs
Cancer Society Launches Largest Single-Issue Ad Campaign
MGM Film Promo Touts Free Coffee Across U.S., Canada
Nationwide Launches New Life Insurance Product
Marketing Daily - Tuesday, Sept. 18, 2007
Ikea Launching New Branding Campaign, Contest
Welch's Out With Real Fruit, Yogurt In Snacks
Diageo Debuts 'Signature' Campaign For Smirnoff
The New Fear Factor: 'Little' Brands Do Better
XM Intros Interactive Campaign Targeted To New-Car Buyers
Nokia Enters Mobile Phone Marketing With Enpocket Buy
Frito-Lay Launches Doritos Collisions With Missy Elliott
While Minority Consumers May Like Ads, Many Find Them Irrelevant
Heinz Anticipates Another Success With Consumer Ads
Marketing Daily - Monday, Sept. 17, 2007
GMC Campaign Tied To 'Monday Night Football' Sponsorship
Correction
Wrangler Re-Signs With Earnhardt Jr.
Campbell Debuts Last Prego Ad In Series At Popeye Picnic
Borghese Launches 'Elements' Campaign
Pepsi, Unilever Expand Partnership On Lipton
P&G Ups Ante In Lawsuit Against Kraft Over Packaging
Hooters, Universal Promote DVD Release Of 'Knocked Up'
FDA Approves New Use of Eli Lilly Drug; Marketing Planned
NYC Rolls Out First Citywide Bicycle Awareness Campaign
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