Marketing Daily Issues for September 2007
- Marketing Daily - Friday, Sept. 28, 2007
- Domestic Or Import? First Decision Likely To Stick by Karl Greenberg
- Jones Soda's Dirt, Perspiration Flavors Honor Seahawks by Karlene Lukovitz
- Beam To Those Who Link Tequila To College: We Want You Back by Karl Greenberg
- Creative Marketing Apps Abound At San Diego DEMOfall by Laurie Sullivan
- Big Brands 'Get Smaller' So They Can Stay Big by Kelly Shermach
- Peacock Lends Color To Anheuser-Busch Marketing by Nina Lentini
- Freeland Joins IRI As President/CEO
- Jay Advertising Hangs New Shingle
- Ford's Poore To Take Marketing Help At Nissan
- Starbucks, Pepsi Pushing Deeper Into Other Lands
- Marketing Daily - Thursday, Sept. 27, 2007
- Chrysler Launches Jeep 2.0 To Engage Socializers by Karl Greenberg
- Virtual Worlds Of Kids Are A Marketer's Dream ... Probably by Laurie Sullivan
- Wal-Mart Steps Up Its Green Game by Sarah Mahoney
- VW Tells American Consumers: Up The Dieselution by Karl Greenberg
- DirecTV, Barclays Partner for New Rewards Visa Card by Tanya Irwin
- Soon, All Advertising All The Time On TV, Mobile, Web by David Goetzl
- P&G Taps Beanstalk For Licensing Work
- WWE Expanding Throughout World
- Walk Of Fame Gains Orville, Chick-Fil-A
- Spirit Airlines' New Look Takes Off
- P&G's New Concept: Dish Soap AND Air Freshener
- Marketing Daily - Wednesday, Sept. 26, 2007
- Marketers, Learn What You Can, Cannot Control Online by Karl Greenberg
- Lenovo Campaign Lands At LAX With Focus On Quality by Laurie Sullivan
- Walk Of Fame Winners To Be Immortalized In Icon Museum by Karlene Lukovitz
- Fresh & Easy Neighborhood Market Shows A Little More Leg by Sarah Mahoney
- Anheuser-Busch: Healthy Pomegranates Get Tipsy, Too by Sarah Mahoney
- Today's Marketers Must Tread A Media Minefield by Karl Greenberg
- Betty Crocker Leading The Way To Soul Food by Nina Lentini
- For Now, America Must Live Without Armani Phones, TV
- Marketing Daily - Tuesday, Sept. 25, 2007
- QVC's Brand Plan: Own The Letter Q by Laurie Sullivan
- Panelists Laud Defensive Branding To Curtail Online Damage by Karl Greenberg
- TV Guide Campaign Designed To Give Viewers Their 'Fix' by Nina Lentini
- Meijer Launches E-Commerce Site by Tanya Irwin
- Marketing Practices Should Not Be Defined By Media by Karl Greenberg
- Halloween Doesn't Look Too Scary For Sales by Sarah Mahoney
- GM Ad Plans On Target Despite Strike
- CBS Puts Ads For New Show In Laundromats
- Wilhite Resigns From Hyundai
- General Mills Promotes Powell To CEO
- Marketing Daily - Monday, Sept. 24, 2007
- Chrysler Launches Campaign For Town & Country Minivan by Karl Greenberg
- Wrangler, Turning 60, Races From Nascar To Barneys by Sarah Mahoney
- College Student To Pizza Hut: Pls Snd Cpn 4 Med 2Tpg Pie by Laurie Sullivan
- Marketers Think Pink for Breast Cancer Awareness by Tanya Irwin
- Honda Breaks Corporate Campaign, First With Network TV In Years by Karl Greenberg
- Estee Lauder Leverages Mustang Mania For Men's Fragrance by Nina Lentini
- Gap Hires Designer Oldham To Run Old Navy
- Study Finds Record Levels Of Antimicrobial Launches
- Affinitive Launches 'The World'
- Baby Cribs Recalled, Mattel Tells China It's Sorry
- Maybelline, Nexxus, St. Ives, Coty Back Hearst Inserts
- Marketing Daily - Friday, Sept. 21, 2007
- Ad Spend: Net Up 23%; National Mags Show Nice 8.4% Gain by Karlene Lukovitz
- Forecast: Opportunity Lies In Supercharged CUV Segment by Karl Greenberg
- $15M Supports Hornitos Tequila Repositioning, Line Extensions by Nina Lentini
- Students Vie To Bring Band To Campus In AT&T Stunt by Laurie Sullivan
- Study: Gen Y Shoppers Drawn To Greener Marketers by Sarah Mahoney
- Extreme Price Shoppers Don't Hurt Profits by Sarah Mahoney
- Pizza Hut Names Niccol Its CMO
- Clarification: Halo 3
- Ford's Top Marketing Exec Retiring
- 'I Love New York' Revival To Target Whole State
- Borders, Sony Expand Digital Book Deal
- Verizon Wireless, WeatherBug Ink Deal
- Credit Blues Likely To Grinch Up Retailers' Holidays
- Marketing Daily - Thursday, Sept. 20, 2007
- Okay, So There Are No Plug-In Hybrids, But 25% Might Buy One by Karl Greenberg
- Nissan, ESPN Team Up Again For Gridiron Blowout Tour by Laurie Sullivan
- P&G To Welcome Public's Business With Charmin Promo by Nina Lentini
- Environmentalist Group Sets Its Sights On Air Freshener Hazards by Sarah Mahoney
- Diageo, Zagat To Offer Guide To Drinking Well by Laurie Petersen
- Survey: More Retailer Dollars Being Spent Across Channels by Sarah Mahoney
- Celestial Seasons Perks Up Packaging, Moves Into ... Coffee? by Karl Greenberg
- Wendy's Asked To Reconsider Helium Commercial
- Kellogg Ups The Ante On 'Special K Challenge'
- Gillette Gets Promo Yardage From Cleveland Browns Player
- Somerman Is Del Taco's Brand New CMO
- Marketing Daily - Wednesday, Sept. 19, 2007
- Xbox's 'Halo 3' Is A Campaign Of Monumental Proportions by Karl Greenberg
- Older Travelers Rely Most Heavily On Trusted WOM by Karlene Lukovitz
- Texas Instruments Ignites Major Push For DLP HDTVs by Laurie Sullivan
- Cancer Society Launches Largest Single-Issue Ad Campaign by Karl Greenberg
- MGM Film Promo Touts Free Coffee Across U.S., Canada by Nina Lentini
- Nationwide Launches New Life Insurance Product by Tanya Irwin
- Call For Entries: The Effie Awards
- Burger King Taps Ramirez For EVP/Global Operations
- Dale Earnhardt Jr. Debuts Candy Bar
- P&G Enlists Ryan Seacrest In Promotion
- Best Buy Results: Computers Strong, Appliances Weak
- Marketing Daily - Tuesday, Sept. 18, 2007
- Ikea Launching New Branding Campaign, Contest by Tanya Irwin
- The New Fear Factor: 'Little' Brands Do Better by Sarah Mahoney
- XM Intros Interactive Campaign Targeted To New-Car Buyers by Karl Greenberg
- Nokia Enters Mobile Phone Marketing With Enpocket Buy by Laurie Sullivan
- Frito-Lay Launches Doritos Collisions With Missy Elliott by Nina Lentini
- While Minority Consumers May Like Ads, Many Find Them Irrelevant by Karl Greenberg
- Heinz Anticipates Another Success With Consumer Ads by Gavin O'Malley
- Welch's Out With Real Fruit, Yogurt In Snacks
- Diageo Debuts 'Signature' Campaign For Smirnoff
- Marketing Daily - Monday, Sept. 17, 2007
- GMC Campaign Tied To 'Monday Night Football' Sponsorship by Karl Greenberg
- Campbell Debuts Last Prego Ad In Series At Popeye Picnic by Nina Lentini
- Hooters, Universal Promote DVD Release Of 'Knocked Up' by Laurie Sullivan
- FDA Approves New Use of Eli Lilly Drug; Marketing Planned by Tanya Irwin
- NYC Rolls Out First Citywide Bicycle Awareness Campaign by Karl Greenberg
- Correction
- P&G Ups Ante In Lawsuit Against Kraft Over Packaging
- Borghese Launches 'Elements' Campaign
- Wrangler Re-Signs With Earnhardt Jr.
- Pepsi, Unilever Expand Partnership On Lipton
