Marketing Daily
Monday, September 17, 2007
  • GMC Campaign Tied To 'Monday Night Football' Sponsorship
    by Karl Greenberg

    [Automotive] The campaign includes broadcast and print ads and features an interactive promotional element in which consumers can help pick the NFL Player of … Read the whole story

  • Campbell Debuts Last Prego Ad In Series At Popeye Picnic
    by Nina Lentini

    [Food] "We loved the hometown feel of the Popeye Picnic, its place in Americana, and of course, its connection to Olive Oyl," says Mark … Read the whole story

  • Hooters, Universal Promote DVD Release Of 'Knocked Up'
    by Laurie Sullivan

    [Entertainment] Hooters will market the DVD online and run spots on several radio stations that detail the grand-prize giveaway. To attract loyal customers, the … Read the whole story

  • FDA Approves New Use of Eli Lilly Drug; Marketing Planned
    by Tanya Gazdik

    [Pharmaceuticals] Since the new label for Evista includes new uses and an expanded patient population, Lilly worked with the FDA to revise the package … Read the whole story

  • NYC Rolls Out First Citywide Bicycle Awareness Campaign
    by Karl Greenberg

    [Automotive] The campaign aims to raise awareness among drivers and bike riders about the need for each to pay attention to the other. In … Read the whole story