[Automotive] The campaign includes broadcast and print ads and features an interactive promotional element in which consumers can help pick the NFL Player of the Week. The advertising includes ads that star current football players, and ads that show footage of games past, and even an ad or two showing vehicles like the GMC Sierra Denali pickup darting about a football field like a player. ...Read the whole story

[Food] "We loved the hometown feel of the Popeye Picnic, its place in Americana, and of course, its connection to Olive Oyl," says Mark Tumelty, associate brand manager for Prego. "Olive Oyl's vivacious, confident and genuine persona embodies the real-life Prego consumer." ...Read the whole story

[Entertainment] Hooters will market the DVD online and run spots on several radio stations that detail the grand-prize giveaway. To attract loyal customers, the first 100 people to sign up for an Owl Rewards Club card also get a "Knocked Up" T-shirt. "We have giveaways like 'Knocked Up' dart boards called 'sperm boards,' door handles that say 'Do Not Disturb, Knocked Out or Knocked Up,' and bumper stickers," says Universal's publicity chief. ...Read the whole story

[Pharmaceuticals] Since the new label for Evista includes new uses and an expanded patient population, Lilly worked with the FDA to revise the package insert, which will now include a boxed warning. That so-called black-box warning does not preclude the company from conducting direct-to-consumer advertising, which includes a consumer website at evista.com, says Eli Lilly. ...Read the whole story

[Automotive] The campaign aims to raise awareness among drivers and bike riders about the need for each to pay attention to the other. In a newsletter to members, Transportation Alternatives says the first-ever campaign "is aimed at drivers respecting cyclists' right to the road and everyone's responsibility to be aware in traffic." ...Read the whole story